Steps to precipitate leads for your business:




1. Ranking your own site: Perhaps the best way to generate targeted leads is to have your consulting site come up at the top of Google’s search results when your keywords are searched for. If you’re consulting specifically for local businesses and your consulting business in Aer ltd lagos and Abuja, ranks in the top three in a search for “internet marketing,” you’ll be sitting pretty in the pole position.



2. Blog: Your site should have a blog where you regularly post useful content that genuinely helps people in some aspect of their business. When they see your expertise and how much great content you’re willing to give away for free, you’ll get some calls.



3. Targeted paid ads: Running precisely targeted ads, especially on Facebook or Nairaland where you can really zero in on your demographics, makes a lot of sense. This can be a very cost-effective method of lead generation.



4. Google+ communities and Facebook groups: Each of these can yield large numbers of leads, but be careful to geo-target your services or you’ll get a lot of useless leads.



5. Video: Making a promotional video(s) is a great way to help target your presence for consulting keyword terms. These videos will likely show up in Google’s search results and bring a good amount of direct traffic as well.



6. Strategic partnerships: Striking deals with other service providers can work wonders for both of you. Perhaps they offer something you don’t and vice versa. You can work out a deal whereby each of you benefits and effectively get more of the available market share.



7. Retargeting: Investigate retargeting as a way to follow interested parties around the web in the hopes that they will succumb to your persistence. While some may think retargeting smacks of stalking, it has been proved that most people need to see your offers seven times before buying, and retargeting works very well—and it’s fairly inexpensive to boot!



8. Email marketing: Building and marketing to a targeted list will ensure that your business lasts for many years to come.



9. Social media: Using your social media channels as a way to market and engage with your audience, announce events, and highlight your services gives you yet another lead generation tool.



10. Meetups and local events: If there are local business groups in your area, make sure you get in front of them. Ask to speak at a local chamber of commerce meeting, and join any Meetups or similar groups trying to promote business in your area. These people are your audience, and you should be doing all you can to make yourself known to them!



11. Referrals: Don’t just solicit those you’ve worked with for referrals, but consider asking highly trafficked establishments in your area if they wouldn’t mind referring your services to anyone asking, and be sure to incentivize this.