For any business knowing and getting the attention of those who should and will patronize your goods,services or products is very important and reaching out and getting their buy in is a priority. The writer was at a seminar earlier in 2018 where some major player in the fitness industry were present companies like fitness options, shredded gang etc and they highlighted so many factors that one needs to consider in setting up and people one should really target as potential customers when one is setting out to do business in the fitness and weight loss in Nigeria and indeed any part of Africa.

https://www.sportsdiscourse.com/fitness-business-who-should-you-target-for-patronage/