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Nairaland Forum / Entertainment / Sports / How Kobe Bryant Turned A $6M Investment Into $200M, In 4 Years (339 Views)
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How Kobe Bryant Turned A $6M Investment Into $200M, In 4 Years by sunky97: 1:54pm On Oct 15, 2018 |
Tweet Legendary basketball star and entrepreneur Kobe Bryant has made more than 30 times his investment in less than four-and-a-half years. The Black Mamba strikes again! This time, in business. Less than four-and-a-half years ago, Bryant invested $6 million in a sports drink, BodyArmor. On Tuesday, Coca-Cola purchased a minority stake in the drink. Based on an assessment of that deal, Bryant’s stake is now worth approximately $200 million. That is another win for Kobe this year. His first win was an Oscar for his short animated film “Dear Basketball.” Kobe retired in 2016 with a record $680 million in career earnings, according to Frobes‘ Kurt Badenhausen. Bryant is currently the fourth largest investor in the brand that markets itself as a healthier competitor to Gatorade — he only sits behind the brand’s co-founder Mike Repole, Keurig Dr Pepper and Coca-Cola. When he invested in BodyArmor in March 2014, the brand had just come off a year of $10 million in sales. In 2018, BodyArmor is projected to top $400 million. As part of their endorsement deals, many athletes had equity stakes in BodyArmor. According to ESPN, many as a dozen superstar athletes could also have stakes in BodyArmor worth more than $1 million, including James Harden, Dustin Johnson and Andrew Luck. http://tellmystory.com.ng/how-kobe-bryant-turned-a-6m-investment-into-200m-in-4-years/
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