Email marketing may not be a front runner in the business advertising segment today. But thanks to the modern digital craze, it still holds its place and no business, (virtual or physical) may fully thrive without it. The rewards of using email marketing today are endless. Another benefit is that it is measurable. When you execute a sales campaign or brand awareness strategy with email marketing, you can afterwards, analyse and assess the campaign’s performance by using analytics software. These platforms have been selected based on their efficiency overtime, with each catering to generic business’ email marketing objectives.

- SendinBlue is one of the top email marketing platforms that possibly has all you need to get started in email marketing, making it a great choice for small businesses. Its major attractive features, as shared by other predominant platforms, include:

A landing page builder
Automated email marketing option
You can design your email with provided, easy-to-use email templates
Transactional email and SMTP
You can send SMS with its SMS sending option
You also get to organise your contacts, tag, and move them between the lists
The service is well integrated with third-party lead generation tools.
- GetResponse’s significant advantage has been its simplicity. It is very easy to use, especially for beginners. Hence, it is best for small business owners who are just learning the ‘game’ of email marketing. Its features (which can also be found in other similar platforms) include:

Automated marketing tools
An easy-to-use drag-and-drop building tool that allows you manage your contacts, organise them into groups, create effective campaigns and content that suits each group.
Appealing email templates
A landing page builder
Webinars; a feature that includes interactive tools and guide to help you create a webinar, invite people and organise tasks and activities for the webinar.
API – an application programming interface. >> See explanation here
It is integrated with third-party tools like Google Docs, SalesForce etc.
It comes with engaging responsive forms, autoresponders, and A/B tracking (an analytics tool).
- MailChimp’s interface is superbly-designed with great tools and awesome support for all kinds of business owners. Its features offer you nearly all you need for your email marketing tactics. It is also perfect for WordPress users. The platform integrates well with WordPress, tons of e-commerce platforms and analytics that target your customers based on previous sales, preferences, and behavior. Its distinctive features include:

A location manager option that allows you to set up delivery times based on user’s timezones and setup segmenting based on a geolocation tool.

Read more at https://www.charisol.io/blog/5-top-email-marketing-providing-platforms-in-2018-pros-and-cons/