As Communications and Public Relations Strategist, you will lead and implement strategic development of the PR and communications strategy for the business. Your strategic approach to communicating information internally and externally coupled with your research skills and collaborative abilities, would allow you to successfully develop, manage, and maintain an engaging communications and PR strategy as it relates to our service proposition and engagement with stakeholders.

Responsibilities

• Lead all PR tasks and initiatives of the company
• Lead the project management of co-marketing partnerships
• Lead, mold, and execute our overall Communications, Influencer + Partnership strategy
• Develop strategies to grow the community while continuing to increase brand engagement
• Increase traffic, drive retail sales, and establish brand awareness in both the beauty and business space
• Develop, initiate and maintain strategic press relationships to enhance exposure of the brand
• Pitch and execute placements in both digital, broadcast and print media, with a focus on digital
• Oversee weekly and monthly PR reports to analyze impressions and placements captured
• Work in close partnership with co-founders
• Oversee and manage the PR marketing expenses and product seeding (products, inventory list, marketing expense)
• Stay informed on all industry news, especially regarding competitors
• Lead strategy and oversee execution of influencer marketing
• Create demand and buzz for brand with pipeline of strategic partnerships and events
• Develop, plan and execute all partnerships and events
Qualifications

• 3+ years experience in public relations and brand communications, business and digital experience highly preferred
• Bachelor’s degree in marketing, communications or related field
• Passion for and understanding of social media universe and digital marketing, with a strong focus on influencer marketing
• A balance of creativity and detail-oriented common sense
• Highly competitive, goal-oriented nature
• Excel in a dynamic, collaborative, open-concept work environment
• Excellent written and verbal communication skills
• Strategic thinker and self-starter, specifically in identifying innovative partnership opportunities with our social media platforms
• Strong execution skills, both cross-team and with third parties
• Ability to communicate results to team and management and to thrive in a fast paced environment
• Experience negotiating with outside vendors, including negotiating contracts, resolving issues, and reconciling differences
• Proficiency in Microsoft Excel, Powerpoint

Send CV to careers@connectrail.net