Corporate culture is key when it comes to attracting and keeping the best employees. In most companies, a people-focused culture is implied, but very few businesses are actually taking actionable steps to make it a reality.

The culture within a company is about more than just dress codes and mission statements. It’s about the collective traits of the people behind the business and the values and beliefs behind your brand (corporate and employer) that makes a truly effective culture. Simply put: your culture can be described as ‘the way we do things around here’ or ‘our collective habits.’ With this in mind, here are 5 ways to ensure you’re creating a winning culture in your company:

Culture Is A Signal for Success
Building a positive company culture is more important than it historically ever has been, with sites like Glassdoor giving employees and job-seekers alike the visibility into how a company actually functions versus what glossy words are used on the company’s career homepage. 94% of executives and 88% of employees believe a distinct workplace culture is important to business success.
http://www.successdrives.net/why-a-winning-corporate-culture-matters/

In other words, leaders and employees alike believe that culture is a key signal of how well a company is doing, and company success is highly motivating and exciting. So much so that it’s been shown to outrank traditionally important benefits such as health and wellness benefits. How is it possible that culture is more important than compensation and benefits? Simply because research has shown there is a correlation between employees who say their organization has a clearly articulated and lived culture and those that say they are “happy at work” and feel “valued by [their] company.” In other words, engagement.

Purpose

Give your people a sense of purpose within your organization to help them to succeed and feel valued in their role. Create a positive environment where everyone feels like part of a team. This will result in more productivity and job satisfaction.

Culture Is Everyday
Every single day, the behaviors and interactions of employees within a company can create, sustain, or change a company’s culture. Every email, meeting, an announcement is an opportunity to help craft the culture of a company and drive engagement amongst employees. One key way to help build an intentional culture is to leverage new tools for employee engagement and feedback in order to track and measure the daily interactions that weave the fabric of company culture.

Performance

Provide positive reinforcement for hard work and great results. Give valuable feedback on areas that could be worked on to keep employees challenged and engaged. A steady flow of communication between leaders and their teams greatly boosts employee satisfaction. It also keeps the corporate culture in check, ensuring that everyone is on the same page.

Culture Is A Self-Fulfilling Cycle
The more effective a company’s culture is the more engaged the workers, the better the reputation, the greater the company’s success, and the stronger the company’s ability to attract talent. With recruiting, hiring, and retaining employees so costly, building a culture that attracts the right talent leads to a high return on investment.

Understanding the importance of culture as a signal and self-fulfilling cycle that can be iterated upon every day, companies can make better decisions about how to organize and empower their workforce. Incorporating productivity tools that empower employees with the ability to constantly provide feedback to each other and leadership within the company contributes to a culture of engagement and ultimately, success.

Companies with strong cultures enjoy labor cost advantages, great employee and customer loyalty, and a smoother transition when it comes to the promotion and development of new leaders.

Taking part in our Developing A Winning Corporate Culture will help you to create a winning corporate culture, why not register today?