When you get the opportunity to chat with most successful business owners one of the things you get to find out is that they have made a lot of mistakes.

You would also find out that most of those mistakes could have been avoided if they have put something’s in place before venturing into the business.

The crazy thing about making mistakes when running a business is that you would end up wasting lots of time and resources before finally getting things right.

All those time and resources could have been avoided if only a proper market research was carried out before starting the business.

Most people rush into starting a business without having to seat down to count the cost, know how wide an audience that needs the products or services their business offers, where the business should be located etc. and after a while the business ends up closing because of lack of preparation.

For you to succeed in any business, you must first know who your targeted customers are before providing the products or services they need.
Not minding the kind of business you intend to start whether it’s an online or offline business it is a must you conduct a market research about that business before starting.

So then

What Is A Market Research?

A market research in simple terms is the process of getting to know more about your business industry, identify who your targeted customers are, where they hang out, what they like and who your competitors are. It is simply getting to know the best way to get into the market.
For every business to succeed a large customer base is required so market research also helps you know how wide the market is for your business.

The risk of failing in any business is reduced by half if a proper market research is carried out before the start of that business.
Carrying out marketing research is useful for both new and existing businesses and should be carried out on a regular basis to get new ideas on how to improve your business.

Check the full article: http://naijahowtozone.com.ng/2018/12/05/how-to-carry-out-market-research-for-your-new-business-in-nigeria/