In The Brand Gap; Marty Neuemier said that the basis for a good name begins with the consumers, and consumers need a convenient way of identifying, discussing, remembering, and comparing brands. Having a good name can be your brand’s most valuable asset, speeding acceptance, and driving diversity.
Nevertheless, coming up with the right brand name is a challenging task. As such, the million-dollar question is, how do you find a name that works for you? A name that is catchy? A name that is not only great for a website banner but has an available URL. There are some people who say this is easy; the only thing they need is a name generating tool and that is it. Others say that it is nearly impossible; but with a million dollar, they can do it for you.
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