6 strategies a business owner can nurture a successful presence on social media.


Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform, like Mark Zuckerberg, the founder of Facebook, Linda ikeji the founder of linda ikeji blog etc. But if you’re not careful, it can be a distracting time suck, or even backfire by alienating customers and prospects.

Here, 6 strategies a business owners can nurture a successful presence on social media.

1. Lead with objectives
“Start with your top three marketing objectives, then evaluate how social media may help you achieve them. Too often business owners buy into the idea that ‘I have to be there. I have to be in all these new places or I’ll be left behind.’ But social media has to help you reach your objectives or you’re just wasting time. Don’t think of social media as just a megaphone for your business, but think about how it can help you reach your goals.

2. Build your authority
“As a business owner, I believe that you can’t over-invest in your LinkedIn presence in 2018. This also applies to anyone looking to further their career or success, particularly those working in sales or marketing. Concentrating on growing audiences and engagement on LinkedIn can absolutely boost sales and conversion rates. It will also lead toward amazing opportunities for collaboration.
“As someone who turns entrepreneurs into media celebrities, I teach that LinkedIn is also excellent for attracting amazing opportunities to be seen as the go-to authority for your industry. Authority is a currency. The more of it you have, the more you can cash in on opportunities for growth of all kinds.”

3. Start a conversation
“The key thing with Facebook is to remember that the algorithm they use rewards posts that have interaction. If a business posts something but no one responds, then Facebook won't show it to anyone. They're trying to keep people on their website, and they can only do that by showing posts and stories that people find interesting. It's going to get more difficult, as Facebook announced they're going to be changing their algorithm. They'll now favor content from friends over companies and other pages.
“The key is to ask questions and respond to the answers. A car dealer could post a picture of someone buying their first car and, sure, it's interesting enough. But if they turn around and ask people, ‘What was your first car?’ they have a chance to get people to answer, and then they can respond. Now, to that person who answered the question, it's not a car dealer, it's a car dealer who knows his first car."

4. Show appreciation
“The most important thing about social media is that it’s not just about you! Social media is not a monologue where you tell the world about the awards you’ve won, or the special deals on your products and services. It’s an opportunity for you to connect, in a meaningful way, with the people who have helped you and supported you in business. If you think about the 10 to 20 most important people in your business world, social media allows you to recognize and thank them for helping you along the way. You can thank them by giving recognition to their posts and tweets: like, follow, and share their messages. It’s your way of saying thank you. More importantly, they will appreciate the gesture and continue to support your efforts.”

5. Stand out
“Social media is personal. It's your personal brand first, and your job or business second. You need to convey your persona. Get above the noise. Be different. You don't have to wear a superhero costume like me, but in a world of social media noise you need to stand out and be remembered.“

6. Have a clear goal
“Advertising on Facebook can be lucrative, but it will require an investment in both time and money, and there will be a learning curve. Know exactly what you are trying to accomplish: sales, leads, or both? Avoid “dopey” metrics like likes, follows, or impressions. Use Facebook pixel and/or Facebook lead ads so you can track and measure results. As a small business owner who advertises on Facebook myself, I measure the ad spend vs. sales or leads generated to determine if it's worth it or not—so should you.”