A logo design needs to be readable, versatile and memorable even before it leaves the drawing board. Or it’ll do no favours for a brand. Logo design is about interpreting a brand through an iconic mark. It is a visual device that will serve as an instantly recognisable calling card for a business, and perhaps reflect the essence of the product or service in its make-up.
But before anything is put to paper or pixel, it’s important to consider where it will appear and who in the world will see it. Only once a thorough understanding is reached can the creative process truly begin.
As a leading logo designer, I appreciate how important a logo is to the success of a brand, so I always do the right amount of consultation and research before we begin the professional logo design process.
Because a logo design should define a brand, not prove how clever we are with fonts and felt tip pens.
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