YouTube is the most popular video sharing website in the world, so I guess you are familiar with it to some extent. You can make money on it by creating your own channel and promoting either your own or other businesses’ services and products, or you can participate in the YouTube Partner Program.

HOW TO GET STARTED

YouTube is much like any other social media site as far as set-up goes. But here are the steps you need to take to create a video channel worthy of hundreds, thousands, or even millions of viewers daily:

Step 1: Create your YouTube channel

Google has easy to follow, in-depth instructions that will help make the process of creating your own YouTube channel fairly simple. But first, you need to decide whether you want to set it up in your own name or the name of your business (if you have one). Think of what you want as your brand and choose the one that makes the most sense for you.

Also, another important factor to consider when creating your YouTube account is that you want to select keywords that your target market will likely use when they search for the products and services that you’re selling so that you’re more likely to show up in their results list. For instance, if your videos are about personal development, some good keywords include: raising self-esteem, feeling better about yourself, how to be self-confident, and developing a self-empowering attitude.

Once you get the logistics out of the way, you need to create an attractive YouTube channel. To do this, be sure to pick the right theme and color scheme for your topic area, and be sure to upload a picture that is representative of you or your brand so that your viewers can start to connect with you.

You must also select a video for your featured video on your YouTube channel, so make sure it is one of your best. Keep in mind that this may be what gets your target market to sign up for your posts (or leave your channel), so it needs to be one that entices them to do what you’d like.

Fill in the title and description using content that represents what you have to offer in a fun and interesting way. Any fields that you don’t fill in should be removed so they don’t clutter up your page, but be sure to leave the comment option intact on as this encourages your followers to connect with you, thereby raising your interaction, and your sales!

Step 2: Post videos

Once your YouTube channel is created, then you are ready to post your videos to it. What types of videos do best? Well, it depends on what you’re trying to accomplish with them. Generally, shorter, high quality videos seem to get the most views. Therefore, it may be worth it to invest in good equipment and engage the help of friends so that you’re not trying to do everything solo.

On the other hand, if you’re demonstrating something or making a how-to video, it may need to be longer in length in order to convey a complete message. You want to get all of the necessary information in without talking fast or skipping over things in an effort to reduce your time.

To decide which will work best for your needs, think of what your target market would like to see and do your videos with those thoughts in mind. If you don’t know, ask them and let them tell you what to direct next!

Step 3: Build your audience

As was mentioned in step one, selecting good keywords for your content helps drive traffic to your channel so keep that in mind when you’re trying to target a select group of individuals. Use Google Keyword Planner to search for keywords based on your channel’s niche. Make a list of the highest searched keywords. You should come up with about 20 here.

List the keyword phrase along with the number of monthly searches. These are search keywords.
Next visit YouTube and make sure that you’re logged out. We’re going to be using the search function. Get the list that you just made and type the first three-four letters of the keyword phrase. YouTube will start listing suggestions as you type.

This is no coincidence. These are keywords that other users are using to search for videos. You want to match these suggestions to the keywords in your list. These are your target audience’s keywords.

And just as you should regularly post with other forms of social media, the same applies with YouTube. This will get more and more people to subscribe to your channel since they know that you will be uploading content consistently, making it easier to create a following...continue reading

Step 1: Setup and build your YouTube Channel
YouTube

Each YouTube account has one channel bind to it. Creating a YouTube account will grant you access to other Google account , such as Gmail and Drive.

Create a new account or use an old one if you have.

Add keywords to help people locate your channel.You can add keywords by navigating to the Advanced section of your Channel Settings. Make sure that your keywords are relevant to your content.

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