What comes to mind when you think about South Africa or Nigeria?

Just like anything else, our brains tend to associate certain images and attributes with a given country in order to form a unique mental perception. The report below says SA risks being the continent’s most valued brand following years of mismanagement by Jacob Zuma. Please note the figures below are not GDP numbers.


Nigeria is catching up to SA – fast – as Africa’s most valuable national brand


South Africa is Africa’s most valued nation brand, valued at $207 billion, followed by Nigeria at $203 billion, a new report found. SA’s nation brand value diminished by 7% in the past year, while Nigeria’s grew by 6% in 2018.

The Brand Finance's Nation Brands 2018 report shows South Africa risks being the continent’s most valued brand following years of mismanagement.

On the global stage the two African countries are also neck-and-neck. South Africa is the world’s 49th most valuable national brand and Nigeria 50th.

David Haigh, CEO of Brand Finance, said while South Africa remains the gateway to Africa, it’s facing an uphill battle.

“As South Africa struggles to recover from the turmoil of the Zuma years, its nation brand is also in danger of being overtaken by Nigeria, making it one to watch for years ahead."

Brand Finance Africa’s Jeremy Sampson said South Africa and Nigeria are still the main powerhouses of the African economy.

“But, compared to other fast-growing African nation brands, (it looks) like two lions that have lost their roar,” Sampson said in a statement.

Africa features six of the world’s ten fastest-growing nation brands, which includes the Democratic Republic of the Congo, Egypt, Kenya, Tanzania, Ethiopia, and Ghana, the report noted.

The United States once again topped the report with a brand value of $25.9 trillion, followed by China with $12.7 trillion, Germany at $5,14 trillion and the United Kingdom at $3,7 trillion.

Out of a list of a hundred, Mauritius was the third least valued nation brand at $20 billion, Honduras second least also with $20 billion and Libya the least valued at $18 billion.

FULL STORY
https://www.businessinsider.co.za/south-africa-is-africas-most-valued-nation-brand-followed-by-nigeria-2018-10

Both countries head to the polls this year. Nigeria in February and SA in May.

“But, compared to other fast-growing African nation brands, (it looks) like two lions that have lost their roar,” Sampson said in a statement.

Nigeria would have overtaken South Africa if not for Buhari, who had taken us back economically.
Let's join hands and send him back to his cows

Catch up on important things pls Such as.
The country with the lowest poverty rate
The best university in africa.
The strongest currency in Africa and so on.

Also, Across the continent, Nigeria is the country with the most featured companies (97) followed by Kenya with 66 companies, while South Africa and Ghana follow with 23 and 20 companies, respectively in London Stock Exchange Group Latest ‘Companies to Inspire Africa’ report.... Soon and very soon we go pass all these gbemugbemu countries

97 Nigerian Companies Ranked Among Continents Most Inspiring Companies

News for APC zoombies

Let's stop deceiving ourselves

What a joke

Catching up... Please who is Rat here?

That does not disprove the fact that Nigerians are hungry and dying under buhari's misrule.


4+0 =back to Daura.

it has nothing to do with Buhari though but more with Nigerian youths who have been putting the Nigerian brand out there through their sheer creativity and hard work .

Someone will coman say it is buhari doing..

Hmm!


In what aspect are this people comparing south Africa with Nigeria because I just don't understand.

GavelSlam:
Sai Buhari.

After Buharis horrid performance yesterday you still have mouth to come here and shout Sai Baba?

SalamRushdie:
it has nothing to do with Buhari though but more with Nigerian youths who have been putting the Nigerian brand out there through there creativity and hard work

Nigerian youths have really been trying. The will to succeed in them is so high even though the odds are too many. ICT, entertainment etc, Nigerians youths receive far less support compared to their outputs. Kudos to all youths out there.

GavelSlam:
Sai Buhari.

Why are you saying this....Is it the buhari govt that created the brand?

Although we know the catching up is a lie o.. but are we supposed to be catching up or they are supposed to be catching up shey we are the Giants of Africa or we used to be at least.

good afternoon guys, please I need help on how to earn a little income to sustain myself in school. am currently a 200level student studying Theatre and film studies in the University of Nigeria, Nsukka.
I am still yet to pay my school fees and have been doing some menial jobs around my neighborhood. please, help me out.

Lolz.....

Buhari does not even understand what "Branding" is, before anybody attribute this to him

Let me just laugh it off......

GavelSlam:
Sai Buhari.

Senseless as usual,it has nothing to do with buhari.

Jowanson:



Why are you saying this....Is it the buhari govt that created the brand?

South Africa is Africa’s most valued nation brand, valued at $207 billion, followed by Nigeria at $203 billion, a new report found. SA’s nation brand value diminished by 7% in the past year, while Nigeria’s grew by 6% in 2018.


Had Nigeria's brand shrunk you would have been lampooning Buhari.

HYPOCRITE.

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