Social media gives businesses the opportunity for real-time interaction with fans and prospects, but it provides value in another way: generating publicity.

According to Vocus’ 2013 State of the Media Report, more than half of journalists are open to pitches on social media. Even if you aren’t a known source, the news you put on social media could still be found with a retweet or like—moves that give your posts more exposure.

Here are nine ways to generate publicity with social media including Facebook, Twitter, Pinterest, and Google+:

Facebook Publicity Tips

The world’s largest social network has the potential to take your story worldwide through readers’ Likes and shares. Here’s what to do.

1. Link to your story in your Facebook status.

This promotes your news to your whole network in a single click. If your network includes bloggers and reporters, your news will be in their hands without ever sending a pitch.

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