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Facebook marketing - Business - Nairaland

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Facebook marketing by amalokwu2(m): 4:03pm On Jan 27, 2019
Do you have issues with marketing your goods or services, if yes, this will be of help to you.

I started my business in 2017, of course it was fun and I was excited because I finally took action but after attempting to market my goods using word of mouth I only made five sale within the first month and out of the five sales three of them bought on credit. It was at that point I knew, if I continued in that manner I would run out of business in no time. To cut the long story short I came across Facebook marketing from an article I was reading online.

Without wasting anytime I decided to try Facebook Ads but the results where really short of what I expected, instead of giving up I did more research and tried it the second time and I made five sales in one week and for the first time, my eyes opened to the enormous opportunity before me. For those who don’t know about Facebook Ads, let me explain.

Facebook Ads is a way of running your adverts on Facebook and surprisingly it is far more cheaper and flexible than running your advert on television or radio, you can see the performance of your advert in real time.

Think about it when you where registering your account on Facebook you provided Facebook with all your details such as name, address, state of origin, date of birth, occupation, gender, school attended and many more, that’s lots of data at the disposal of Facebook. now the question is how will this help you as a business man or woman, good question let me explain.

Let me use an example to illustrate how those information can help you as a business owner, for example you sell sneakers for females. Your ideal consumers might be girls between the ages of 22-39, and you reside in Warri, Delta state and you want to also market to people in Delta state.

You can tell Facebook to show your sneakers to ladies between the ages of 22-39 who live in Delta state, Facebook will then display the number of Facebook users in Delta state which in most cases will be more than 200 thousand persons, now let me ask you a simple question how many sales do you think you will make if you can showcase your goods or services to 200 thousand potential customers, chances are you will make lots of sales and you would have gotten a wide exposure for your goods and services.

With as little as 10 thousand naira you can generate more than 50 sales and hundreds of potential customers because you can direct your customers to your business Whatsapp or they can call you, but I personally prefer driving traffic to my business whatsapp line so I can continually message them whenever I have new products.

This can remove all the marketing stress you are currently having in your business, you don’t have to go through the stress of posting on Facebook groups.

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