Seth Godin’s Marketing in 5 Steps (for Authors)

I just received an early holiday present from Tracy, Seth Godin‘s latest bestseller, This Is Marketing.

Seth Godin has been a “companion” for the last 10 years, and his short, pithy, and often surprising blog posts have taught me plenty about marketing and, even more important, how to think about the connection between marketers and their audience.

Although I’m only partway through the book, I can already see that like his previous bestsellers, Godin is—once again—re-orienting our approach to marketing in the online world, bringing us right up to date with what’s working today.

It takes incisive thinking to be able state complex ideas in a short, simple way that anyone can understand, and that’s long been one of Godin’s appeals.

Near the beginning of the book, the author sets out what he calls “Marketing in five steps.”
Read more at; https://www.issacharprojects.com/seth-godins-marketing-in-5-steps-for-authors/