Mass communication is really a broad field of study stretching its tentacles across some other fields of study and focusing majorly on the communication angle. Maybe they never told you, there are areas of communication called health communication, organizational communication, development communication, political communication, and lots more. For the sake of this article however, we will consider one of them which is political communication. You will also get to know some ideas for choosing an undergraduate project topic in this field of mass communication.

Political communication is a sub-area in mass communication. It is an interdisciplinary branch of communication and political science that majors on how policy makers, political marketers, elected officials, public relations officers, political consultants and speechwriters spread and influence peoples’ political behaviors.

Choosing a project topic in this area of mass communication is really no big deal but you have to be really knowledgeable about politics, communication and its dynamics before you would even develop interest in choosing a research project topic in that field.

Below are some common areas where political communication is very visible.

• Dressing as in T-shirts, cap, hats, wrappers,
• Makeup
• Colors
• Speech as sympathy speech, reassurance, promises
• Campaigns, manifestoes, political rally
• Music
• Gifts
• Sponsorships and special intervention programmes
• Accessory branding and lots more

The above listed sub-areas are very subtle ways political actors exercise some level of influence on the masses especially during the periods of election. Back to the main business;

Here are cool ideas for a research project topic in political communication

Branding: Every political party has a name and a symbol with which they are recognized. Like is obtainable here in Nigeria, The People’s Democratic Party (PDP) has adopted green white and red as its political colors and an umbrella as its political symbol. That’s just a hint by the way.

A mass communication project student doesn’t need to hesitate to pick a project topic on branding as a form of political communication, well that’s if there is an interest anyway.

Advertising: Politics without the mass media is absolutely dead. Political parties or ruling government cannot possible spread their politics and activities without creating awareness. I mean no poster, they masses won’t get to know who is contesting; No promises, they wouldn’t know you can speak. Politicians use advertising avenues to sell out. So, just look into that too.

Aside the advertising and branding, all the other listed areas are practical concepts that can inspire mass communication project topics on political communication.