DIGITAL MARKETING JARGON BUSTER FOR NOVICES:

Digital marketing!! it now a trend in the digital industries. They are various forms of digital marketing which involve email marketing, productivity marketing, social media marketing, advertising, SEO strategies etc. This post are just collection of digital marketing jargons and their meaning for novies, who might find themselves in a technical marketing environment.

Ad Network: A platform connecting advertisers with publishers who want to host their ads. The advertiser pays the network every time an agreed event takes place, such as an ad impression, a click or a sale. The network then shares the revenue generated from the advertiser with the publisher, after deducting the network fees.

Analytics or Web Analytics Tools: The analysis of data generated by people’s activity on websites or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns.

App (Application): A program designed to run on smartphones, tablets and other mobile devices.

Avatar: An image used to represent a person, business or organisation on social media.

Banner Ad: A form of advert found on web pages and mobile applications, available in a variety of formats (such as images, animated GIFs and rich media).

Blog: A regularly updated website with posts written by an individual or a business, typically in a conversational style and focused on a specific subject

Browser: A computer program used to navigate the Internet on computers, tablets and smartphones. Examples include Chrome, Firefox, Internet Explorer and Safari.

Chatbot: A computer program that simulates human conversation often over the Internet.

Click-through Rate (CTR): The number of times people click on an item of interest, like an advert, in comparison to the number of times users are exposed to that item.

Content: The digital material available to users, via text, video, audio, images, etc.

Content Marketing: Creating online content such as blogs, videos or infographics to attract and engage a defined audience.

Conversion or Goal: The action you want visitors to perform. Examples include e-commerce purchases, form submissions, phone calls, and video views.

Conversion Optimization: The process of improving your digital strategy in order to increase the percentage of visitors who complete your goals.

Conversion Rate: The ratio of conversions to visits, often used to measure digital performance

Cost per Click: The amount of money required to produce a single click on a digital advertisement.

Crawler or Spider: A program designed to systematically browse content on the Internet and collect information about it to help searchers find what they’re looking for.

Impressions: The number of times an advert is displayed.

Index: A searchable catalogue of web pages and digital content used by a search engine to provide relevant results.

Keyword: A word or a phrase typed into a search engine, which businesses can target as part of their advertising campaigns.

Landing Page: [/b]The first page on a website that a person usually sees—not necessarily the home page of that website.

[b]Natural Listings or Organic Listings: Results from a search engine that are not paid adverts.
Example: “The higher my website ranks in a search engine’s natural listings, the more website traffic I’ll get.”

Paid Listings: advertisements that appear on search engines results pages. Example: “I’m thinking about paying to have my website appear in the paid listings, so that I can bring more customers to my
website.”

PayPerClick (PPC): An advertising system in which advertisers pay for users to click on their advertisements

Query or Search Term: The keyword or phrase a user types into a search engine in order to find what they’re looking for.

Ranking: A listing’s position on a search engine results page. Example: “With a lot of work, I’m hoping to get my website to the #1 ranking on search engines.”

Return on Investment (ROI): A calculation an advertiser uses to try to identify if their online marketing campaigns are profitable. One common formula used for calculating ROI is the following: return on investment = (gain from investment – cost of investment) / cost of investment.

Search Engine: A tool that indexes and returns relevant digital content in response to users’ keywords. Popular Internet search engines include Google, Bing, Yahoo, DuckDuckGo, Baidu,Yandex and more.

Search Engine Optimization (SEO): The practice of making changes to web pages, content, and the promotion of that content to improve visibility in the organic —or unpaid—search engine results.

Search Engine Marketing (SEM): A form of advertising that allows you to bid for your advertisement to show along with search results for keywords that people are typing in. This lets businesses be seen by people at the very moment they’re searching for the things a business offers.

Search Engine Results Page (SERP); A list of results appearing in a search engine in response to a user’s search query.

Session or Visit: A group of interactions that take place on your website within a given time frame. For example, a single session can contain multiple page views and e-commerce transactions.

Traffic Acquisition: The process of attracting visitors—often referred to as traffic to websites, mobile apps and other digital assets.

Unique Visitor: A single visitor to a website during a specific period of time. Example: “No matter how many times Uncle Bob visits my website, he’ll still count as one unique visitor.”

User-Generated Content (UGC): Content created by users of an online platform such as videos, comments or posts.

Virtual Reality: Computer-generated simulation of a three-dimensional environment with which you can interact using equipment such as headsets, sensors or joysticks

Vlog: The video version of a blog, where updates are new videos rather than written posts.

Thanks for your time for reading this, watch out I will be writing on 60 tools that you can use to help your digital marketing campaign.
You can follow me on twitter @darey_gr8. (I follow back thanks.)

if you have other terms or technical jargon commonly use you can add yours too on the comment section and let us grow together.

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