Technology offers plenty of opportunities for businesses to make things like operation, marketing and managing a team easier. But with so many different tech tools out there, it can be difficult to even know where to start. For tips on utilizing technology to better your business, check out the list below from members of our small business community.

Achieve Better Business Performance With Wearable Tech
Wearable tech products, like Fitbit products and the Apple Watch, are gaining popularity among consumers. But they can also have legitimate applications in a business environment. In this SBA post, Small Business Trends CEO Anita Campbell explains a bit about why wearable tech might be able to positively impact your small business.

Use Twitter to Steal Customers from Your Competitors
You likely already know that Twitter can be a great tool for promoting your products and services to potential customers. But you can actually get even more specific with it to target the right customers and grow your business. Michael Akinlaby explains more in this post on the Social Marketing Fella blog.

Don’t Fall for These Bogus Social Media Beliefs
To effectively use social media for your small business, you need to stay up-to-date with all of the latest trends and techniques. That means that you can’t fall for the bogus beliefs listed in this Strella Social Media post by Rachel Strella. You can also see discussion surrounding the post over on BizSugar.

Measure Reader Engagement and Loyalty Using Google Analytics
Google Analytics isn’t just a great tool for measuring website traffic. You can use some of the features to actually get an idea of your reader engagement and customer loyalty, as Neil Patel details in this post.

Keep Up With Instagram Trends
Instagram recently got a whole new look. But the actual functionality hasn’t changed – yet. In this post on The Social Media Hat, Mike Allton discusses the possibility of future Instagram changes that could impact business users. And BizSugar members discussed the post further here.

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