Blogging has proven to be able to liberate an active blogger out of poverty, this can be confirmed from the success stories of some prominent bloggers Linda Ikeji coming to mind instantly. However, blogging should not necessarily be about news reporting or what some prefer to call professional gossiping. Whatever you are into this days would go a long way with a blog dedicated to it.

For instance as an affiliate marketer , having a blog within the niche of the products you are marketing is very important. Think about it this way; how easy will it be for you to put a call through to someone who doesn't know you at all and tell them "hey go out to the shopping mall and get so so..." and calling up a friend to tell them there is this product you think they need to check out. You will admit it is easier convincing the friend than an outright stranger who doesn't know you.

So you are wondering how does having a blog get you known to would be prospects you will be bombing with emails. Think about it this way again, when you get in your email inbox an email from Nairaland and another for a sender you don't even know at all. It is more likely you will open the email from Nairaland first because though you may not know Seun Osewa personally but seeing Nairaland quickly catches your attention just like seeing an email from your friend unlike the other email coming from nobody to you. The key to register an impression with your blog just is to make it interesting, worth visiting and worth reading.

Once your blog is setup to be as appealing as possible then you need to create a subscription list form on it, this is what you will use to get contact emails of subscribers who will be willing to receive email updates from you. When you start sending affiliate marketing emails to your subscribers then, you can be sure to start seeing higher conversion rates.

Know and remember that it is easier to invite someone to view your blog and get glued to it with the right content than inviting someone to part with money from their pocket even though it is to get a product for themselves. But once you have someone who is already familiar with your blog it becomes easier suggesting what they should spend their money on within the niche you write on because they already trust you.
Continue reading below

Email marketing campaigns are too expensive to engage in one without yielding fruits. Another thing you should also know is that inbox delivery is very important and just bombarding random emails with your marketing campaign email does more harm than good. For instance, let say you sent out a marketing campaign to 1000 emails. If only 100 people opened your email meaning you have 10% opened, this is very poor and it instantly signals to the recipient ESP your email is unsolicited and risk sending your email to spam folder afterwards. As if that is not enough, if out of those who opened your email 5 people marked it as spam which means you have 0.5% abuse report on that campaign. That is very bad because maximum threshold accepted is 0.1%. Aside the recipient ESP blacklisting your domain name and IP, your own ESP may also terminate your account. The same thing goes for having too large number of invalid or dead email addresses in your list.

What do all these mean? For a successful email campaign, you need to have your recipients subscribe for your newsletter/marketing emails. Of course having a good ESP is also very important and there are many good ones such as mailgun, mailchimp, getresponse, dwebconsults and lots more but many of these ones are damn expensive with the exception of dwebconsults.

DwebConsults email marketing platform is about 5 times cost friendly than most other email marketing platform. With $25 you get to send to not less than 50,000 emails to any number of recipient which will cost you not less than $100 on most other platforms with additional restriction to the number of recipients you can send emails to. Check out at https://dwebconsults.com. You can also get a decent hosting for your blog at DwebConsults.