Fruits are natural staple food of man containing essential nutrients in adequate proportion. Fruits are excellent sources of minerals, vitamins and enzymes. They are easily digested and bring about a cleansing effect on the blood and the digestive tract. Hence, the ailments usually caused by the consumption of unnatural foods can easily be treated with fruits. Apart from being a very good source of food, fruits are also good medicine.

In Nigeria, about 930,000 tons of citrus fruits are produced annually from an estimated hectarage of 3 million hectares of land . Citrus is grown in the rainforest and guinea savannah, most of these farmlands is in the remote part of the country with poor roads. About 30-50% of these citrus fruit get spoilt on the way before getting to the final consumers in the urban centres. Citrus fruits are the highest value fruit crop in terms of international trade. There are two main markets for citrus fruit; The fresh fruit market and the processed citrus fruits market (mainly orange juice). Same could be said for other fruits produced in Nigeria.

Fruits juice production is a viable project as raw materials are readily available in Nigeria. Raw materials for fruits juice are oranges, lime, lemon, grape, paw paw, guava, pineapple and mangoes. These are grown in abundance in Nigeria and they waste away during the production season. There is every assurance that the plant will work round the year as constant supply of raw materials (fruits) is guaranteed.

With the recent tariff imposed on imported food items including fruit juice, there exists now favorable climate for local producers of fruit juice. There is high demand for fruit juice in Nigeria. With a population of over 165 million people and an estimated national population growth rate of 5.7% per annum ,an average economic growth rate of 3.5% per annum in the past five {5} years, Nigeria has a large market for fruit juice.

Fruit juices are served at occasions such as, wedding, burial, house warming, seminars, workshops, and so on. The national demand for fruit juices is estimated at 550million litres, while current supply is less than 25% of the demand. Popular brands of fruit juices in Nigerian markets are: Frutta, Edge, 5 Alive, Chivita, Fumman, Dansa, Fan juice, Chi Exotic, Lloyd’s fruit squeeze, Dudu, Cyway natural drink, etc. Common packaging is tetra pak, can, bottle (plastic and glass) and pouches.

The recommended minimum daily requirement of fruit juice has been estimated at 75mg. Our present intake in Nigeria is still below this daily requirement.

Fresh fruit juice is one of the chief sources of vitamin C (Ascorbic acid), required for the proper functioning of body’s inter cellular materials. It prevents some diseases from occurring. Deficiency of vitamin C leads to scurvy (bleeding of teeth gums) and failure of the body to form corrective tissue fibres. In this regard, establishment of fruit juice processing factory will contribute immensely towards the improvement of our health care delivery.

Establishment of fruit juice processing factory will greatly solve the problems of food preservation in Nigeria. You can start in a small way and use focus and market segmented strategy.

Hybrid Solutions can help you craft a business plan that will help you access loan and also for strategy purpose.. Contact us via whatsapp/Call 08032298246

Business plan for fruit juice production in Nigeria
https://businessplan.com.ng/business-plan-fruit-juice-production-nigeria/