Why Kenyan Bus Passengers Yell At Bus Drivers - Career - Nairaland
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| Why Kenyan Bus Passengers Yell At Bus Drivers by Researchclue: 11:10am On Mar 01, 2019 |
WHY KENYAN BUS PASSENGERS YELL AT BUS DRIVERS Inexpensive messages urging Kenyan minibus passengers to heckle and criticize their drivers for being reckless caused a 60% reduction in insurance claims involving injury or death. Stickers carrying messages aimed at passengers such as “Don’t sit there as he drives dangerously! Stand up. Now!” and showing graphic illustrations of severed feet and legs were placed inside the buses. Drivers were given incentives to leave the stickers in place. Harvard Business Review www.researchclue.com
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