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Brand War: Real Madrid Vs Manchester United - Sports - Nairaland

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Brand War: Real Madrid Vs Manchester United by MakeItBiz: 4:15pm On Mar 06, 2019
Pitching all these statistics together, Real Madrid, no doubt, is the better club but it will be a herculean task convincing a ‘Red Devil’ to believe such.





Manchester United Football Club of England has a lot in common with 13 times winner of the UEFA Champions League, Real Madrid Football Club of Spain. Both are the most successful clubs in their respective countries. Some notable footballers have worn the jerseys of both teams at one point or the other in their careers. The two footballing giants have produced winners of the much coveted Ballon D’or in Christiano Ronaldo. Each of the two clubs also boasts of having a stadium capacity of over 70, 000. However, the similarities stop on the field. makeitglobal.biz looks at how these teams have fared off the pitch in business.

Richest Club

A lot of football fans ignorantly take positions on which football clubs on the planet are the richest, especially when clubs spend whopping amounts of money to buy players. However, this has been put to rest by the Soccerex Football Finance 100 for 2019 list. The Soccerex Football Finance makes use of variables such as stadiums, cash in the bank, owner potential investment and net debt to rate the teams. This is finally broken down into what it called Football Finance Index (FFI) score based on the results.

Manchester United is ranked 8 in the world with an FFI score of 1.99 and playing assets of €855m (£749m/$856m). The Tangible assets stand at €279m (£245m/$319m); Cash in the Bank is €331m (£290m/$378m); Owner Potential Investment is €138m (£121m/$158m) and a Net Debt of €751m (£658m/$752m).

Real Madrid, on the other hand, is 6th on the ranking table with playing assets of €969m (£849m/$1108m). Its tangible assets are €333m (£291m/$381m); Cash in the bank is €178m (£156m/$204m); Owner Potential Investment is not specified while the Net Debt is €294m (£258m/$336m).

Revenue Generation

According to the 22nd edition of the Deloitte Football Money League (‘DFML’) released in January 2019, Real Madrid is the highest revenue-generating club in the world for a record 12th time with revenue of €750.9m. The club also became the first to record revenue of three-quarters of a billion Euros in one season.

Manchester United came a distant third on the list with total revenue of €666.0m. Participation in UEFA competitions is a strong driver of revenue growth and this played a major role in the revenue generation of both clubs. Man United were knocked out of the 2017/2018 competition at the round of 16 by Sevilla while Real Madrid went all the way to win the competition, defeating Liverpool by 3-1 in the final.

Fan Base

Coming up with a definite figure to measure the fan base of these two football powerhouses is not a mean feat as both boasts of a huge fan base globally. From Asia to the United States, both brands are fans favourite’s. As part of measures to expand their franchise and build a fan base, European clubs have shifted focus to the relatively untapped Asian market. Part of ways of achieving this is mostly through having Pre-season tours in the Asian continent. However, Manchester United, are the biggest gainers in this category as it is the most popular digital club in China, followed by Real Madrid and then Bayern Munich. United have around 107 million followers in Asia’s biggest economy.

Pitching all these statistics together, Real Madrid, no doubt, is the better club but it will be a herculean task convincing a ‘Red Devil’ to believe such.

https://www.makeitglobal.biz/top-news/brand-war-real-madrid-vs-manchester-united/

cc Lalasticlala

1 Like

Re: Brand War: Real Madrid Vs Manchester United by oliverano: 10:06pm On Mar 06, 2019
MakeItBiz:
Pitching all these statistics together, Real Madrid, no doubt, is the better club but it will be a herculean task convincing a ‘Red Devil’ to believe such.





Manchester United Football Club of England has a lot in common with 13 times winner of the UEFA Champions League, Real Madrid Football Club of Spain. Both are the most successful clubs in their respective countries. Some notable footballers have worn the jerseys of both teams at one point or the other in their careers. The two footballing giants have produced winners of the much coveted Ballon D’or in Christiano Ronaldo. Each of the two clubs also boasts of having a stadium capacity of over 70, 000. However, the similarities stop on the field. makeitglobal.biz looks at how these teams have fared off the pitch in business.

Richest Club

A lot of football fans ignorantly take positions on which football clubs on the planet are the richest, especially when clubs spend whopping amounts of money to buy players. However, this has been put to rest by the Soccerex Football Finance 100 for 2019 list. The Soccerex Football Finance makes use of variables such as stadiums, cash in the bank, owner potential investment and net debt to rate the teams. This is finally broken down into what it called Football Finance Index (FFI) score based on the results.

Manchester United is ranked 8 in the world with an FFI score of 1.99 and playing assets of €855m (£749m/$856m). The Tangible assets stand at €279m (£245m/$319m); Cash in the Bank is €331m (£290m/$378m); Owner Potential Investment is €138m (£121m/$158m) and a Net Debt of €751m (£658m/$752m).

Real Madrid, on the other hand, is 6th on the ranking table with playing assets of €969m (£849m/$1108m). Its tangible assets are €333m (£291m/$381m); Cash in the bank is €178m (£156m/$204m); Owner Potential Investment is not specified while the Net Debt is €294m (£258m/$336m).

Revenue Generation

According to the 22nd edition of the Deloitte Football Money League (‘DFML’) released in January 2019, Real Madrid is the highest revenue-generating club in the world for a record 12th time with revenue of €750.9m. The club also became the first to record revenue of three-quarters of a billion Euros in one season.

Manchester United came a distant third on the list with total revenue of €666.0m. Participation in UEFA competitions is a strong driver of revenue growth and this played a major role in the revenue generation of both clubs. Man United were knocked out of the 2017/2018 competition at the round of 16 by Sevilla while Real Madrid went all the way to win the competition, defeating Liverpool by 3-1 in the final.

Fan Base

Coming up with a definite figure to measure the fan base of these two football powerhouses is not a mean feat as both boasts of a huge fan base globally. From Asia to the United States, both brands are fans favourite’s. As part of measures to expand their franchise and build a fan base, European clubs have shifted focus to the relatively untapped Asian market. Part of ways of achieving this is mostly through having Pre-season tours in the Asian continent. However, Manchester United, are the biggest gainers in this category as it is the most popular digital club in China, followed by Real Madrid and then Bayern Munich. United have around 107 million followers in Asia’s biggest economy.

Pitching all these statistics together, Real Madrid, no doubt, is the better club but it will be a herculean task convincing a ‘Red Devil’ to believe such.

https://www.makeitglobal.biz/top-news/brand-war-real-madrid-vs-manchester-united/

cc Lalasticlala
All these just to convince someone that Madrid is better than United Smfh
Re: Brand War: Real Madrid Vs Manchester United by WORDSENSEI: 3:10pm On Mar 07, 2019
Good PR for Man U after yesterday's defeat

(1) (Reply)

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