Why is SSL Important? Benefits of Using an SSL Certificate

We are in  2019 and I still see many business websites that don't have SSL/HTTPS enabled on their website.If you own a website or a blog in 2019, you need SSL. It’s as simple as that. An SSL certificate is no longer a luxury; it’s an out and out necessity nowadays.

What is an SSL - SSL stands for Secure Socket Layers and is a public key infrastructure that uses the RSA method of encryption and authentication via security certificates. It helps to establish a secure connection between the client and the server through the secure protocol HTTPS.

How to check if a Website Is Secure

Before giving any information to a website, you should make sure it is secure. Below is a quick tip that you can use to tell if a site is secure.
Look at the URL of the website. If it begins with “https” instead of “http” it means the site is secured using an SSL Certificate (the s stands for secure). SSL Certificates secure all of your data as it is passed from your browser to the website’s server. To get an SSL Certificate, the company must go through a validation process.

Benefits of Using an SSL Certificate for your Website in 2019
1. Encrypts Information
The core function of an SSL certificate is to protect server-client communication. On installing SSL, every bit of information is encrypted. In layman’s terms, the data is locked and can only be unlocked by the intended recipient (browser or server) as no one else can have the key to open it.

2. Boost Ranking & Increase Brand Value
A few months ago, Google updated its algorithm and added HTTPS as a ranking signal. If your website is secured with SSL certificate and web URL starts with a secure HTTPS protocol, then you will get the ranking advantage in search engines.

3. Secure Payments to Experience Safe Shopping
No one will dare send their credit card information over a simple HTTP website. It is also mandatory for a business site to have an SSL certificate to meet the PCI security standards set forth by the payment card industries.

4. Visible security signals for your visitors
Security is one of the biggest concerns your visitors have, preventing many of them from converting online. One of the key benefits of having an SSL certificate is the sign that you can display on your website indicating that it’s secure.

5.Increase your website’s conversion rate
A case study showed that having an SSL certificate can increase a conversion rate of 11 – 42% for an eCommerce website, while another study by Symantec showed anywhere from 18-87% across both eCommerce and lead generation websites.

6. Guards Against Phishing
Phishing emails often contain links that lead unsuspecting customers to a replica of a reputable site. Often disguised as advertisements or shipping confirmations, these emails attempt to gather credit card information for malicious use.

Conclusion
How safe would you feel if your browser warned you about a website being “not secure”? Do you want that? Of course, you don’t.

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