Hey there,

Nigeria’s 2019 general elections will forever remain fresh in our minds for years to come.
From the major contestants trying to outdo each other with amazing and sometimes hilarious theatrics on T.V, radio and social media, the cancellation of the election, the tension before the results were out, to the announcement of the winner.

It was indeed an amazing one but that isn't my area of concentration. My interest is in the marketing tips identified from the recent election that could make a difference in your brands marketing strategy.

1. Branding: If you want to be likable by your target audience, you must put your house in order. Take a look at what is preventing you from gaining your ideal customers’ trust. Could it be the look and feel of your website? The way you speak (Not persuasive and convincing enough)?.

2. Know your Customers and Act like them: Do your market research, find out the market size, study their interests, lifestyle, fears, pain points. Every data counts in ensuring that you earn their trust.

3. Hire Influencers/ Brand Management Experts: One positive tweet or recommendation from an influencer/celebrity with a large Twitter followership that can open the floodgates of sales and fame for you. Make a list of Influencers that could recommend your product and services to your target audience or hire experts to do the job for you. You can start identifying them on social media using Followerwonk.

4. Strategic Advertising: Get your marketing department to come up with an advertising strategy along with an advertising budget for promoting your business offline and online.

There's always something to learn from every experience. You just have to look hard enough.

Good luck with Implementing

source:Retrosoft.ng