[size=14pt]Nigeria Becomes Africa’s Largest Online Audience And 10th Largest In The World[/size]
Press Release, Sep 03 2010 03:24pm
(Lagos, Nigeria: September 3, 2010 ).

Nigeria is the largest online audience on the African Continent and the 10th largest in the world. This was disclosed by Idaresit managing Director of Wild Fusion, while answering questions on the way forward for digital marketing in Nigeria, he disclosed that a new statistics as posted by the International Telecoms Union (ITU), shows that about 39.6% of all internet traffic from Africa is from Nigeria, about 29.8% of the population accesses the Internet while 43.9 million Nigerians access the Internet making Nigerians the largest online audience in Africa and 10th largest in the world.



In another development, the British Broadcasting corporation (BBC) digital business division will be visiting Nigeria on Monday, 6th September 2010. Their visit is largely to promote digital media opportunities that exist on BBC Internet and Mobile platform to Nigerian brands and advertising agencies. They will also be educating members of the public on the need to embrace digital marketing. The BBC and its Nigerian representative, Wild Fusion, a Lagos based digital media company would be visiting notable Nigerian companies and advertising agencies.



According to Isla Pitt Mc Leod, Digital Business Development Manager, BBC Worldwide, “The BBC's international website, BBC.COM, is one of the largest broadcast news websites in the world, with over 29 million captivated users each month, BBC today boast of 58 international news bureaux and 250 correspondents around the world, it is one of the most respected sources of impartial and global news." We know the opportunities that exist in the digital space and our visit to Nigeria is occasioned by the need to increase awareness on the media opportunities that exist on BBC digital platform (internet and mobile) because with over 10 million impressions monthly, Nigeria is the largest BBC Mobile audience by country in Africa.



Managing Director, Wild Fusion, Mr. Abasiama Idaresit, commenting on the development said it would be a great opportunity for advertisers and brands that are seeking to engage consumers via internet and mobile especially those targeting a premium audience. The BBC website is among the top most visited online destination by Nigerians. The BBC website attract a more affluent, professional, educated Nigerian audience. Over 80% of the Nigerian users access the BBC websites on a daily basis. At least 65% of the BBC audience discuss BBC stories with their peers and almost a quarter of the users participate actively in the BBC forums.



Wild Fusion is a digital media marketing company located in Ikoyi, Lagos, Nigeria. Over the years, the company, which is made up of an exceptional team of digital media experts has built a strong reputation for excellent service delivery and commitment to the client's objectives. With over 80 years of pioneering broadcasting in television, radio, digital, the BBC is one of the largest international broadcast organizations in the world. Most recently, their online outlet, the BBC.com won the 2009. Webby Award and the People's Voice Award for 'Best News Site'.

http://www.ukpakareports.com/news.php?type_id=2&news_id=1342

Nice.

Yeah we made it to top ten with the help of yahoo yahoo and online scamming. Small time them go talk say yahoo yahoo no get advantage. If not for yahoo we go reach that level

Hope we make Top 10 in something more significant.

thweraja10:

Yeah we made it to top ten with the help of yahoo yahoo and online scamming. Small time them go talk say yahoo yahoo no get advantage. If not for yahoo we go reach that level   

Mumu squared

With the Main One submarine cable being active and the Glo 1 is soon to be active we can surely expect the number to grow very quickly once their effects on the telecoms industry start being felt.

nigerians love internet i swear lol.
nice to hear more and more ppl have access to internet, with glo one and stable power we can probably in the top 5 world wide in a few years, who knows