As more and more companies have started to enter marketspaces around the globe, it translates to a wider range of options for customers. If they are displeased with the products/services you are providing, they will most likely go to your competitors. However, if your business is able to consistently delight customers and exceed their expectations, it will have a significantly positive impact on revenue and profitability.

Exceeding Customer Expectations is easier when you listen
To consistently exceed customer expectations, a business must be aware of what their customers want. You have to take into account all the feedback customers provide, whether solicited or unsolicited. And by listening to what they have to say, you can improve your offerings in such a way that you not only cement the loyalty of existing customers but also attract customers from competing brands through positive word-of-mouth marketing.

You can derive valuable insight on your customers by getting to know what they expect from your brand, and also by asking them questions on how your competitors are any better or different. For example, if you run a restaurant and you come to know that your competitors are doing something different that customers like, get a tangible insight from this that can directly contribute to shaping the customer experience.