According to Statista, the number of online sales constantly grows which means more and more people prefer shopping online. The retail field strives to offer their customers the best deals to be number one on the market. Today e-commerce mobile applications are a top solution helping to easily get in touch with customers and raise sales.

The profit of e-commerce websites and apps depends on design decisions more than many other products. Effective e-commerce mobile app design increases chances to attract users because of the beautiful visual performance and smart user experience. If the design is done right, customers can easily buy items no matter where they are. A time and effort-saving e-commerce application will definitely become a favorite tool for many people.

So, if you want to create a mobile app design for e-commerce, you must be wondering where to start and how to make it right.

First, you need to consider that there are two basic mobile platforms — iOS and Android. Designing an e-commerce mobile app from the scratch, you need to decide which platform you’ll start with. The choice depends on several factors including budget, time, and target audience. For example, if you need to create an app in a short time, you better start with iOS. Or, if you need to cover various devices, Android suits better.

Design approaches for iOS and Android apps differ. There are strict guidelines which designers need to follow. Moreover, design direction also often depends on the chosen platform.

Despite the differences between these two platforms, there are still some common rules and tips helping to create a powerful design for e-commerce apps.

Tips on how to create e-commerce app design
* Think through the visual hierarchy


Visual hierarchy is a design method of UI content organization. Designers adjust UI components according to the level of their importance and create a hierarchy in the interfaces. The visual hierarchy can be regulated by size, color, style, and other visual differences.

When applying visual hierarchy in design for e-commerce applications, it’s easy to highlight the most important elements influencing conversion and sales rate. For example, you can make an accent on an item photo and a CTA button making them a little bit bigger than other UI components on the screen.

It’s also vital to structure copy content such as name and description of an item, so that users can scan it quickly. Copy content can also be divided into several levels including primary, secondary, and tertiary. However, speaking of mobile apps it’s recommended to include only two levels because of small screens.

* Design for multiple holds

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