A Book Titled, “Nairaland – The Gateway to Nigerian Millennial Population” is available on Amazon stores. The description provided by the author reads:

“Nairaland is Nigerias most popular online forum. My experience on Nairaland has shown that the forum holds considerable value for advertisers. If you have a product for the Nigerian market, particularly products and services for business-to-consumer (B2C) market, and want value for your advertising budget, you cannot ignore Nairaland. It holds value for advertisers’ money.

The Nairaland community is made up of millennials and middle-aged adults with average monthly visits of 6,000,000 visitors and 200,000,000 pageviews. Nairaland is undoubtedly the most engaging Nigerian forum.

In addition to promoting products on Facebook, Instagram, Twitter and LinkedIn, if the experts advice that you should meet your customers and would-be customers where they are is valid, Nairaland is the hotspot for the Nigerian millennial population.

According to a publication by IT News Africa (2017), Nigerians spent about N217.7 billion (USD 604.72 million) shopping online in 2017. Statistics obtained from the Nigerian Communications Commission (NCC) also shows that the number of active mobile phone lines in Nigeria hit 146 million in January 2018.

Mobile phone penetration rate in Nigeria is on the rise. This development reveals that more Nigerians are accessing the internet and paying for goods and services via credit/debit cards, mobile money and other payment options.

One of the primary advantages of publishing on Nairaland is its search engine friendliness. Unlike Facebook, LinkedIn, Instagram and Twitter, contents on Nairaland are crawled by Google bots and returned in Google search results – mostly on the search result’s first page. It is also important to note that the Nairaland portal loads very quickly and consumes minimal internet data.

This book is put together for digital marketers, advertisers, organisations and individuals who want to reach the Nigerian millennial demography with their products and services.“

Link to the book on Amazon https://www.amazon.com/dp/B07QDP5FPM