There is a new area which is likely to transform lead generation completely in the following years. There are number of reasons why business which catch this trend early enough will be able to profit immensely:

Reason 1. Chatbots have no working hours. They don’t go home after 6 pm, they don’t arrive late. Working in a sales company, I realised how often customers would write emails, make applications or inquire in the small hours of the night. In many cases, there might be hefty time difference between you and your prospects. Giving them the opportunity to get the information they want when they want it will immediately transfer into more sales.

Reason 2. People are intimidated by calls. We are so used to texting that it comes more natural than picking up the phone. Also, it fights the innate fear that on the phone you might be sold, mislead, forget to ask something important. You can always get back to the chat if you have any questions. The bot will not judge you.

Reason 3. Chatbots are now extremely clever. Investing in a well-developed chatbot which communicates with a database is almost equal to getting anew member of staff. A chatbot can book appointments, record personal information, send links, send confirmation texts or emails, even take payments.

Reason 4. You have full control on what is communicated to your customers. When designing a chatbot, your developer will ask you for a script you would like her to implement. This means that never again will your prospect get outdated information, rude attitude or wrong details. In return you will always have the right spelt name, phone number, the correct booking date. You can get integration with you CRM and get this data straight away.


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