‘We rise by lifting others’ is a statement often sounded out in support of an individual in any sphere of life, it means you are wise enough to understand one of the principle that governs growing as an entertainer. As a big act, for everyone you help you get bigger especially if the person you’ve helped becomes successful. Some tend to bite the finger that may have fed them but a good number will always be grateful. It is not rocket science; it is a simple logic.

An artiste in the entertainment industry who has made the statement ‘we rise by lifting others’ synonymous with his brand is Davido, he not only uses the statement, he practices it. He has put on many artistes up for gigs, promotions and what have you without expecting a dime. Truth be told, how much would they even have to offer Davido for a collaboration? He doesn’t go first for the money; he just wants to promote you as we have seen several times especially in recent years. The male entertainers may beef each other’s progress or try to hinder another artiste getting into their space or the selling point of their brand, like a particular style of music or an upcoming comedian with an idea of a kind of comedy show, but it is very limited.

Female entertainers always try to guard their territories more in their specific crafts like we see with the silent war between Beyonce and Rihanna or the Cardi B and Nicki Minaj much publicly documented feuds. In Nigeria, female entertainers have taken it to another level by trying to block others part to success or try to bring them down. The biggest female artistes hardly put each other on for collaborations or invite themselves to perform at their shows, they find it easier to do this with guys and this may be a result of the natural ego experienced amongst females at all levels even outside the entertainment industry.

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https://glintztv.com/2019/04/10/must-read-the-beef-amongst-females-in-the-nigerian-entertainment-industry/