Why do customers choose your brand? One of the reasons is that there’s something about their personality that resonates with your brand. There’s an underlying connection that maps you with their personality.

This is one of the key ingredients to create a delighted set of customers by leveraging this connection. Just like brands, customers are unique and have a persona of their own. Customers would like this persona to be acknowledged, flattered and catered to. This is a potential opportunity for brands to explore as they’re willing to pay a premium for customer delight.

Customer Delight At The Corner Store

Have you, as a little child, been to that petty store at the corner of your street to buy candies?

What makes you remember the old man in the petty store to this date? It is very likely that the storekeeper would have, at some point, asked you a question or two about yourself; your school, some recent film that you’d seen or a cricket match. It goes beyond the transactional side of business and you experience a connection with the seller. It is simply because of the connection that happened due to things that you like.