Keywords are very important, not just for bloggers, but for marketers, YouTubers, just about anyone that has their content online and want it to go viral. I’ll be talking about why keyword research’s important, if you are just starting out in any internet business, and you think keywords are over-hyped, you need to rid yourself of that thought. Keywords can either introduce you to all the people you want to be introduced to, pushing you to the spotlight, or a lack of proper keywords could keep you in the outer-darkness (and that is not a cliche).
Keywords are the phrases and words internet users enter into the search box of a search engine to find websites that have answers to their questions, or solutions to whatever it is they are looking for. Some keywords get millions of searches daily (especially in the gossip niche or when something new begins to trend), some hundreds of thousands of daily searches and thousands, and hundreds.

The process of finding a perfect keyword for your content is called a “Keyword Research”. You don’t just create a content, give it any name you like, and put it online (or at least no bloggers that wants to become an authority in their niche does that). The topic of your content has to be strategic so that when people make a search related to what you have written, they can find your site. There’s an “how to” select keywords when creating your content.

Why Keyword Research’s Important.
It Generates “Targeted” Traffic
Keywords bring you the kind of traffic that you want. It brings deliberate visitors to your site, visitors that want to be there, because they made a search for something, and the search engine listed your site among the sites that have information about what they are searching for.

Everyone who has their content online wants it to be seen, and seen by as many people as possible, but the best group of people you can have see your content are those who are interested in what you have written, who are interested in the information on your website, and those are the people who make searches.

It Boosts Site Rank
Keywords is one of the SEO strategies that helps in boosting a site ranks, once you know how to use it properly. In boosting a site rank, you have to use keywords with low competition. Ranking for keywords with high competition is very difficult as all the authority sites have occupied the 1st few pages in SERP’s, but if you go for keywords with lower competition, you can rank more easily.

Strategic keywords let you rank for something. Doing a proper keyword research is at the heart of a successful internet marketing campaign.