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                 You need a "brand" 
When it comes to business,as a smart entrepreneur you need to brand yourself and your business.  come on there are so much noise in the world,so many big competitors in the business you plan to venture into(if there are no competitors you still need a brand)you need to brand yourself to get  people's attention,to "build your influence".that is the unchallenged fact, even a madman if he can brand himself he will surly get people's attention and his influence will increase.you need to brand your business for people to notice you,it will help you create awareness,yes it is only a brand that will make you noticeable(if there is any other Pls do mention )and as a result people will get to know you,like you and trust you.  of course when people like and trust you they will always patronize you!!‎