The founder of IROKOTV, Jason Njoku, has explained the reason behind iROKING, an online digital music platform was shutdown.

iROKING is an online media distribution company focused on the Nigerian Entertainment Industry, which started operations in 2010.

Jason also blamed lack of respect to laws and contracts by artist as the greatest obstacles to growth of the music industry in Nigeria.

Writing on his official Medium page, “losing $2M in Nigeria’s music industry”losing $2M in Nigeria’s music industry”, Jason Njoku said Iroking died as a corporate entity over a year ago, 27/03/2018.

He said, “We started a little music distribution company called Iroking. The ambition was to replicate what Spotify had started to do in Europe, but more importantly what the Saavn folks were attempting to build in India.”

“We met Saavn at a Tiger Global internet conference in 2011 and immediately understood (at least we thought) that perhaps IROKO had a unique skill set to try this opportunity across Africa. And for Nigerian music.”

“Alas whereas ROK has thrived into arguably one of the most valuable independent media companies in Africa, Iroking died a slow cancerous terminal death. But back then I was full of optimism.”

“People always ask me why Nollywood can’t be big like Nigerian music. Why it can’t be global. They are making sooo much money whilst Nollywood is struggling. I always smile. There isn’t a way anyone makes money in Nigerian entertainment that I am unaware of.”

Read more: https://thebelltimesng.com/2019/05/03/why-iroking-was-shutdown-by-irokotv-boss/

It is not quite surprising. It will still be foretold in years to come that more celebrity blogs and websites will be discontinued and it will change the world; the likes of Twitter, Facebook, Whatsapp, Instagram and even the very ones of the Nigerian soil.
Mark this date.

The good thing about running businesses is knowing when to quit on some ventures and move on.
We the public hear of these men’s big losses but they secretly have some big breaks which make money a lot of us find difficult to believe.