Today 113,095 e-commerce live websites use Magento 2 only. Magento 2 is the successful incarnation from Magento 1, and as we can say Magento 2 is one of the most advanced, flexible, leading E-commerce platform in the market. Magento 2 provides B2B and B2C merchants across multiple industries with a flexible commerce cloud solution, supported by a vibrant community of developers, technology partners, and system integrator s.



There are many things that make Magento 2 different and qualified in the vast e-commerce market today. One of the powerful features is marketing tools. Various leading merchants including Burger King, Coca-Cola, Shinola, and Helly Hansen connect with millions of new customers around the world through exceptional digital experiences and Magento 2 marketing tools. Do you eager to know about Magento 2 Marketing Tools? Here, we want to share the uses and benefits of marketing features supported in Magento 2.



What Marketing features does Magento 2 provide?



In a short description, Magento 2 will help you manage these things:



Promotions
Communications
SEO & Search
User Content


The marketing menu in Magento 2 admin provides access for managing the content of the above listing features.



1. Promotions:

Catalog Price Rule: Rules that trigger discounts based on a variety of conditions. Catalog price rules do not use coupon codes, because they are triggered before a product is placed into the shopping cart.
Cart Price Rules: Promotional coupon discounts that spring into action when the required conditions are met. Cart price rules create discounts for orders at the checkout level, based on a set of conditions.


2. Communications:

Email Templates: Customize all emails/notifications sent from your store.
Newsletter Templates: Create a newsletter template. You can create and save many of these as required for any situation, from an annual holiday newsletter to a weekly product update.
Newsletter Queue: The process of sending the newsletter for multiple recipients is managed by a queue. After start the queue Magento sends the emails in packs.
Newsletter Subscribers: Manage your subscription list and export the list of subscribers in different formats.


3. SEO & Search:

URL Rewrites: Use redirects to manage URL changes and avoid broken links.
Search Terms: Create and Analyze search terms to help customers find products in the store.
Search Synonyms: Create and Manage search synonyms groups. Way to improve the effectiveness of catalog search is to include different terms that people may use to describe the same item.
Site Map: Create a site map.


4. User Content:

Reviews: User generated product reviews to create a sense of community, and increase sales. Magento 2 lets you decide if only registered users can leave reviews, or if guest customers can as well.


With all of these powerful marketing tools, We can say that Magento 2 is the best solutions for every online store.

I am listing some products which I have used for my online business and it supports me a lot. Hope it can help!

1. Magento 2 marketplace extension
Link detail: https://landofcoder.com/magento-2-marketplace-extension.html/
2. Magento 2 one-step checkout
Link detail: https://landofcoder.com/magento-2-one-step-checkout.html/
3. Magento 2 Product Attachments
https://landofcoder.com/magento-2-product-attachments.html/
4. Magento 2 Mega menu
https://landofcoder.com/magento-2-mega-menu.html/

Thank you for your suggestion.

I would like to start a B2B e-commerce website that sells Automobile parts. My target customers are wholesalers. Could you suggest some other Magento Extensions for me?

At this time, I just found some extensions that can meet my needs. You could click the links below to find out:
- Magento b2b extensions package : This package has almost extensions I need, such as Magento 2 Force Login Extension, Magento 2 Request for Quote,etc. However, it doesn't have the advanced search that could help my customers filter base on year, model,... Do you have any suggestion for me?
- BSS also has the Magento 2 One Step Checkout Extension, is it different from your extension because its price is lower than yours?

I hope to hear from you soon.
Thank you so much.

Yes, we can't deny the importance of Magento extensions in optimizing an online website's performance. There are numerous extensions in the market today so you will have a wide range of choices, but the important thing is choose what you want and what are really quality.
Below are some of my suggested Magento 2 extensions that you can consider:
- Magezon Page Builder: https://www.magezon.com/magezon-page-builder-for-magento-2.html
- Blue Form Builder: https://www.magezon.com/magento-2-form-builder.html
- Single Product Page Builder: https://www.magezon.com/magento-2-single-product-page-builder.html
- Ninja Menus: https://www.magezon.com/magento-2-mega-menu.html

Hello-
It is true that Magento Extensions are playing a vital role to enhance the functionalities of any Magento based e-Commerce Store. It depends on your requirements what you actually want?
I would like to suggest 3 more useful extensions developed by FMEextensions.

Checkout Success Page Extension for Magento 2
You can get rid of a default blank Checkout Success Page. This will allow you to display Order Summary, personalize "Thank You" messages, recommended products on Checkout Page.
Detail - https://www.fmeextensions.com/magento-2-checkout-success-page-extension-custom-thank-you-page.html

Force Login Extension for Magento 2
Another useful extension is the Force Login Extension. With this extension, you can restrict users to visit different pages of your store without Log-In or Register.

Detail - https://www.fmeextensions.com/force-login-magento-2-extension.html

Cancel Order by Customer Extension
Grant your customers to send a request for Order Cancellation from Front-End directly, instead of sending an email. Both Customer and Store Owner can get an automatic email notification about the order cancellation

More Detail - https://www.fmeextensions.com/magento-2-cancel-order-by-customers-extension.html