LEVERGING ON TECHNOLOGY TO BOOST BUSINESS SALES AND SERVICES.

As a follow up to the second edition of our seminar on Effective Use of Social Media For Sales Increase and Business Development at which basic principles of Social Media Marketing were exposed to the participants. We have decided to take it higher in our upcomig 3rd edition of the seminar tagged "Leveraging on Online Marketing Tools To Boost Sales and Services.

Be you a service provider, manufacturer, small or medium entrepreneur . It is no longer news to very many that using social media platforms is among the best ways of exposing your products or services to several millions of target audience for lead conversions to sale as corroborated by these quotes grom great businessmen of this time and that is the secret many failed to realise in this part of the world..

1. Pierre Omidyar " We have technology, finally that for the first time in
human history allows people to really maintain rich connections with
much larger number of people that are assets for business growth and
the use of online marketing tools could easily achive that"

2. Jeff Bezos " If you make customers happy in the physical world, they
might each tell 6 friends. But if you make customers happy on the
internet, they can each tell 6000 friends".

3. Mark Zuckerberg " Social Media influence people, people influence
people, nothing influence people more than recommendations from
trusted people. A trusted referral from people is the holy grail of
advertising and social media does that".

4. Erik Qualman " Successful companies engaged the power of social
media and functions more than traditional advertisers.

5. Tony Zanbito " Instead of using technology to automate process, think
of using technology to enhance your business growth.

All of the above successful entrepreneurs are correct subject to the fact that Facebook alone has 2.3Billion monthly active users spread around the globe likewise other platforms like LinkedIn, Instagram, Twitter etc have users that runs into several millions. Now, the big question is how much do you know about marketing tools you could explore on these social media platforms to get highest and best results from your social media adverts, promotions and campaigns with a view to boosting your sales or services to achive maximum profitability?

Some of us are struggling to identify what changes we need to make to gain more online visibility and attractions for our campaigns, adverts and promo despite our knowledge of social media marketing. Alas, you need to update as innovations are coming out on regular basis and thats the more reason you need to attend this seminar as there's a whole host online marketing tools out there to relieve you of this burdens and skyrocket your brand awareness, sales & services.

Lets take a look at some few of the marketing tools which our well seasoned, vibrant and highly experienced facilitator shall dissect, teach with live practical for your clearer understanding:

1. Mobile Monkey- Facebook marketing is like an Iceberg, most people see the top part (Facebook Ads) spend their entire time optimizing that potential. Meanwhile, the real power is underneath, it's hidden and free to use. E.g Facebook Messenger Marketing,, it utilizes Mobile Monkey to operate and it is hidding in plain sight for some reason and many marketers are not taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today. What makes this channel different from other marketing methods like email marketing is the results.

Facebook Messenger messages have an open rate of 50-80%.
Facebook Messenger messages have a clickthrough rate of 20%, especially when using chat blasting.
Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads.
Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns (when using Facebook Send To Messenger Ads)


The best way to get started with Facebook Messenger marketing is with MobileMonkey which is a powerful chatbot builder. Chatbots are essential for scoring sky-high open rates and conversion rates and best of all, it’s free.

2. : Comment Guard (Private Reply via Messenger)

A comment guard is a Facebook Messenger marketing feature that allows you to add new contacts to your contact list when they comment on your Facebook post. Its lke a magic elixir for engagement and works like this:

You post something on Facebook as usual.
People comment on your post.
Anyone who comments on the post gets your automatic private reply in Messenger.
When they engage with this reply, they are added to your Facebook Messenger contact list.


Someone comments on the post, and they immediately receive a Messenger message, imagine you post something on your Facebook page that has high engagement potential… a meme, a quiz, a contest, a question, whatever. All the comments that you rack up aren’t just comments anymore, they’re warm leads. You’ll need to use MobileMonkey App in order to pull this off, but it’s really easy.

4. Kwfinder

SEO is one of the fundamentals of online marketing and it’s important to get right. Not only should you make sure your site is structured properly and optimized for mobile, but it’s also vital that the content you produce contains the keywords that your audience is searching for, and that you have a good chance of ranking for. It is not always obvious what these keywords are and this is why you need a keyword research tool. There are many options available from the free Google Keyword Planner to more complex suites of tools like SECockpit. Thse more advanced tools can be very expensive, with monthly subscription fees starting at $100 or more, but they’re certainly not essential for small businesses.

Instead, a keyword research tool like KWFinder offers more functionality than the free tools in an easy-to-use format, for an affordable monthly fee.Just put in a seed keyword and the tool will come back with hundreds of suggestions, search volume data, trends, and a ranking difficulty score for each word or phrase.

5. Hubspot

If you’re running multiple campaigns across numerous different marketing channels, it can not only be challenging to manage them all, but also to figure out exactly what’s working and where you need to make improvements. HubSpot is an all-in-one marketing software solution that enables you to bring all your different marketing channels together, and optimize for more traffic, a higher conversion rate, and better ROI. This includes optimized templates that are ideal for creating landing pages, and features like live chat and user action events which ramp up your engagement and convert more visitors into customers.

Other features of HubSpot include:

Content optimization tools
Optimized landing pages
Email templates
Marketing automation
Lead management
Analytics
Social media management
The full version of HubSpot has a hefty price tag but small businesses on lower budgets can get started with their free or basic package.

These and some more shall be fully discussed at the seminar and you can get some of the Marketing Apps installed on your laptop. For more details about this seminar which shall be highly insightful, kindly comment with a whatsapp enable phone line or send a message either by sms or Whatsapp to +2348032296562 or +2348117949689.

Thank you.


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