The history of the smartphone landscape in Nigeria has been one with cut-throat competition, with companies rising quickly to the top, and in many cases disappearing just as quickly. Out of the countless smartphone makers that have sprouted up to build on the Android market, itel Mobile has succeeded to break the hegemony in the low and mid-range segment of the market, through a focus on reliable and affordable smartphone for everyone.
itel’s transformation in Nigeria over its 12 years of existence is quite remarkable. The mobile brand ranked the top 10 global smartphone brand for the first time as its global smartphone shipments grew over 200% in Q1 2018 according to Counterpoint Research. while she remains among the top 4 smartphone brand, 16th most admired brand in Africa and number 1 feature phone brand in Africa as of 2018.
This is certainly not a matter of luck but of sheer hard work. The company penetrated the Nigerian market in a practical way, understanding the people’s needs and creating smartphone for everyone that is highly affordable without compromising on quality.
Looking at the specific set of features, Nigerian smartphone users look out for like: a decent camera, long-lasting battery, dual-sim capabilities, fingerprint sensor, face unlock, all these have been integrated into itel’s Android, Power and Selfie series at an affordable price lower than other similar phones you can find in the market.

Recently, itel launched two new power heros, itel P33, and P33 plus, equipped with a 4000mAH battery and AI power master. These devices are already touted by tech analysts and press reviews to give users a good run for their money.
The technology breakthrough in itel smartphones series shows itel’s continued advancement towards its goal to remain a king in the low and mid-range segment of the market and be among the top three mobile brands globally.
Thus, this is significant progress for the brand and her tremendous growth despite the enormous challenges is highly commendable.

Nice one itel , let me goan buy one for toyin abi sisiIMOJI