The market share of Tecno, a Transsion Group brand, reached the highest ever level of 31% during Q1 2019 in the Nigerian smartphone market, according to the latest research from Counterpoint’s Market Pulse Service. Tecno’s popularity was due to the launch of new models and the release of promotional offers to attract young buyers.

Commenting on the Tecno’s performance, Anshika Jain, Research Analyst at Counterpoint Research said, “Tecno’s impressive performance was due to its focus on bringing affordable devices in the Nigerian market which targetted the youth. The brand has deepened its market presence by upgrading its Camon Series, launching an Android Go device (Pop 2) for the low-end users, and introducing various gift offers with special schemes rolled out during the Valentine’s Day week. Tecno’s performance in Q1 2019 also helped Transsion Group (Tecno, itel, and Infinix) reach its highest ever market share in the Nigerian smartphone market at 56%.”

During Q1 2019, itel had an 18% year-on-year (YoY) growth in smartphone shipments driven by new launches like A33 and A33 Plus as well as the strong performance of earlier models like the A32F, A16 and A1of earlier models like the A32F, A16, and A14. Meanwhile, Infinix’s market share remained flat YoY in Q1 2019 even though its Hot 6 and Hot 6 Pro models were among the top 10 best-selling devices. Not only was Transsion Group, the clear leader in the smartphone market, but it also dominated the feature phone market with Tecno and itel capturing a 74% share.

Overall, smartphone sales in Nigeria during Q1 2019 fell 16% quarter-on-quarter (QoQ) as most of the smartphone brands and outlets focused on clearing out existing stocks during Q1 2019.

https://www.counterpointresearch.com/tecno-led-nigerian-smartphone-market-q1-2019-reaching-highest-ever-share/

Cc FOD, dominique, puskin, naijacutee , lalasticlala

Smart phones has come to stay in Nigeria as tecno, Samsung Infinix etc move the market to a competitive market.

The new pouvoir 3 with battery capacity is what we need today in Nigeria...

Is there a time they were not leading? I mean this is naija, they got it locked down.

Are you serious??

lalasticlala

Wow... These tecno guys ain't dulling at all

This is interesting. How do they manage to stay on top of the market each time?

cool, they have worked hard for it so its well deserved.

tafat:
cool, they have worked hard for it so its well deserved.

Yea...worked really really hard...

To penetrate the Nigeria market and phone market in Nigeria

Rubiesangel:
This is interesting. How do they manage to stay on top of the market each time?

they obviously ain't here for joke.. They mean business

Nice.. I hope they remain at the top

The facts speak for themselves. Make i no too talk. I guess Tecno can only do better