As a small business owner, the only thing on your mind is how to expand your local customer base. You can accomplish this with more objectives than general advertising efforts. You know of course word of mouth isn’t just enough for your marketing strategy.


Your marketing strategy ought to be locally focused. What kind of things are you doing to attract people in your area to your business?

Ways of Advertising Locally For Your Small Business

Create Local Listing

The world has evolved, so as people have changed also in terms of being digital. Internet is now one of the first place people turn to when searching for local businesses in their area that offers what they need. However, ‘listing’ is an online profile that contains your business name, address, phone number and other details.

Local listing are therefore a great way to advertise your business. We have several local listing site, but the most essential is Google My Business. Yet, you should complete listing on local directories such as Vconnect, BusinessList, Sortlist and lots more.

Remember to always verify your listing on various local listing site as this would help for authentication.

Use Local Newspaper Around You

Local Newspaper has its own advantage depending on your area. Local Newspaper however provides different opportunities for advertising. You can place an ad or get listing in the appropriate section depending on the availability of the ad space. One of the benefit of local newspaper is that they can actually get your business/brand to your right audience and attract more audience. Its a good form of advertising locally.

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