Social media has always been seen as the playground for companies, individuals and their businesses. While it’s true that many of the top brands leveraging social media marketing in nigeria operate in the Business to companies segment, it doesn’t mean that B2B companies don’t have a place in the social media arena.

There are companies of all sizes that have already tasted success with B2B social media marketing, and continue to grow as a result of tapping into the major social networks for more customers.

We see that everyday on social media platforms like instagram and Facebook. Success stories not just from the Business owners but customers nation or world wide. It is intriguing and at the same time, you wonder what is happening to your business, why isn't it scaling like the best of them.

Even if it means that you operate on the same niche with them and your business strategy, products, services and customer service is better than theirs. In this article, we will give tips on how to make your products and services stand out.

The problem that many B2B companies often face is: a lack of knowledge and an awareness of social media. Many of them still believe social media is not for them, which is costing them sales. Or they don’t have the right staff/resources to run their social media campaigns. Koopanated Agency live to fill that void and bring great ROI on your products or services.

Getting great results with B2B social media marketing is not a big deal. In fact, it can be as effective as B2C social media marketing, as long as the fundamental goals are not ignored.

Any business can grow on any social media platforms they use depending on their products and services and the strategy they employ. And if done right, B2B social media marketing can prove to be the best marketing technique to promote their products and services.

While there is no doubt that social media is a powerful marketing method, it has to be done effectively to achieve a high return on investment.

For successful social media marketing, a B2B company needs to take a strategic approach and execute their campaign with precision. We will list some tips to achieving this feat below with detailed explanation and how tos.

1. Marketing objectives

You have to first understand that the why, I.e, the reason behind your market and the reason behind your Marketing. These are two different things to consider. Your market is your niche and your Marketing is the process or techniques by which you reach your target audience with your niche. Why? Because your return on investment depends on setting marketing goals that contribute to your company’s overall growth.


Every decision that your company makes towards getting more prospects and converting them into customers should reflect around your business goals. And more importantly, how you plan to achieve them.

It is imperative to know that, companies using B2B social media marketing need to realize the importance of gaining visibility in the competitive social landscape. Social news feeds today are crowded, and your company has to stand out of the crowd without losing focus of its core objective

2. Target Audience

Social media is made up of diverse people, so not everybody is going to be interested in the content you share. Which is why it’s important to reach out to an audience that connects to you and your content. You want businesses who pay attention and listen to your advice. Being in the B2B segment, this not only helps you build a list of followers, but also lets you create real authority and a positive brand in your niche.

Identifying your target audience is the first step to sharing information with businesses who have interest in your area of expertise and possibly have goals that connect to your product or service. If you manage to build a relationship with an audience that shares the same level of passion about your industry, then the updates you share with them will get even more exposure.

3. Choose The Right Social Media Platform


Every social media network is different. And the people that use it have different interests and priorities. When your B2B company experiments with social media marketing, it’s important to understand the importance of selecting the right social media platform.

Your social media efforts need to be directed in the right direction because unlike a B2C company that deals with end customers, you work with companies and businesses. Which makes your choice of social media platform a crucial part of your B2B social media marketing strategy.

We have worked with both,Facebook ads and LinkedIn ads, and have found Facebook to be a more viable B2B advertising solution.

The reason being simple: Facebook ads are likely to be cheaper than LinkedIn ads in terms of cost per click. For example, you could spend $5 per click on LinkedIn that would cost you $1 or less per click on Facebook. And the quality of the lead would be the same. It’s a no-brainer.

Even though LinkedIn is a pure B2B channel (one of the reasons it’s more expensive), Facebook ads can help you get similar results. Why? Because Facebook has two billion monthly active users. And there is every chance that your B2B audience logs into Facebook as much as they do on LinkedIn, if not more.

Need Help with B2B Social Media Marketing?

When talking about B2B social media marketing success, the focus is usually on how amazing the results have been. Or how the B2B company managed to make the most of social media marketing at a limited budget. But it’s important to understand that these results are possible only due to effective preparation and a flawless execution of the campaign.

B2B social media marketers need to think long-term in order to see real-world results, and continue growing. Focusing on immediate results will only hamper the sustainability of your social media efforts. With efficient planning and preparation, even the biggest challenges can be overcome.

If you need help with your B2B social media marketing, please don’t hesitate to get in touch with the Koopanated Agency team. Using our vast social media marketing experience, we will help you formulate a B2B social media marketing strategy that aligns with your company objectives.

Objectives To Consider For Your B2B Marketing Company


1. Targeted Lead Generation

It’s a fact that B2B companies operate differently than B2C companies in more than one way. The techniques that work well for a B2C firm, may not be that viable for a B2B business.

For instance, B2B clients are known to make bigger investments, which brings down their chances of impulse buying. So if your B2B company wants to leverage social media for marketing, it makes sense to do so for lead generation rather than sales.

If you’re a business that thinks long-term, and if you truly want to get a healthy ROI from social media, then your top priority could be about generating new, quality leads. Above all, each lead that you generate via social media gives you the confidence and direction to gain even more leads in the future.

Studies have shown that any businesses (B2B or B2C) that uses social media to generate leads can be in the position to earn 24% more revenue. Whether you choose to use LinkedIn for generating leads or Twitter, depends on the kind of business you are running and where your audience tends to hang out the most.

Capturing leads and nurturing prospective buyers can be via social media as long as you do the following effectively:

Build a strong, positive network and grow your reputation
Add clear call to actions to your social media pages, profiles and posts
Improve your brand and focus on establishing yourself as a thought leader
Leverage paid ads to consistently generate quality leads
Track and measure your social media performance/progress
With B2B marketing, it’s important to take a unique approach in order to generate high-converting leads and achieve a bigger ROI.

2. Build Your Brand

Your social media optimization efforts can make a positive impact on your company’s brand development. Being on a social network such as LinkedIn is not enough to enhance your brand. Your business needs to be active when it comes to protecting its reputation and giving away value. One wrong step on social media can diminish your brand’s value.

3. Offer Better Customer Service

Social media platforms such as Twitter and Facebook are great for improving your customer service and give better value to your B2B customers. Social media gives you the opportunity to see how your customers are interacting with your content and what they’re talking about your brand. By taking the right steps, many customer problems can be resolved without having them escalated further.

3 Efficient Ways To Enhance Your Brand And Get The Most Out Of Your B2B Social Media Marketing Efforts.

I. Create an Online Brand Persona:
Similar to a persona of your ideal customer, an online persona of your brand will take you a long way. Creating an online brand persona helps your prospects and customers connect to your core values on social media, which affects the overall results you get. In order to successfully establish an online brand persona, focus on the voice you will be using on social media. Keep your long-term vision in mind when doing so.

II. Have a Crisis Management Plan Ready:
There may be times when you’ll see the unhappy side of your customers on social media. This is when your brand’s reputation can go for a toss if no steps are taken to resolve the issues. When you have a crisis management plan ready, you’ll be in the position to deal with a problem when it arises.

III. Connect with Media:
Connecting with your prospects and customers is an obvious step when you’re using social media. But being a B2B company, you shouldn’t stop there. In other words, you also need to interact with bloggers and journalists who are actively writing or creating content in your niche. By using social media for reaching out the right kind of media and building strong relationships with relevant media contacts, you will be able to get on their radar.