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Choose A Niche In Digital Marketing

Each niche reflects a set of needs (we've reflected this in our list of niches)—the basic needs that every human being has.

The popular niches of Digital Marketing include
Content Marketing
Social Media Marketing
SEO
SEM & PPC
Affiliate Marketing
Analytics
Email Marketing
Influencer Marketing

And so on, you need to make sure you are an expert in one of the above then basic and intermediate knowledge on the others.

Become A Freelance Digital Marketer

Demonstrate your data-sharp thinking

Digital marketing relies on data and research to monitor audience insights and behaviour. Showcase your ability to understand data and turn survey results and other data into actionable plans. Your portfolio and description of past projects in your profile are great places to note your data-driven skills. Don’t forget to call out any platforms that you’re proficient in, such as Google Analytics or Looker.

Think beyond one project

It’s easy to move on to new projects once you’ve handed over the deliverables. But that’s a lost opportunity. Extend your value to the client by offering additional ideas they can use to improve their digital marketing. Say you’ve just finished researching SEO keywords for your client, you could suggest that they incorporate those keywords into their content and improve their page rank in search results—of course with your help!

Hone your personal brand

Whatever your digital marketing speciality is, clients will expect your personal brand to reflect the quality of work you’ll deliver. If your niche is social media marketing, it’s a good idea to post content to Facebook, Twitter, LinkedIn or other relevant channels that showcase your expertise and voice. If copywriting is your jam, be sure to triple check your profile and portfolio—a minor mistake in grammar or spelling could prevent you from winning projects.

Clear messaging is integral to selling your business, particularly because as a freelance digital marketer, you’re in the business of clear communication.

Gauge what a reasonable rate is

You may have heard that the rate you charge can set your business up for success or take it down a rabbit hole of financial troubles, and that’s not too far from the truth. Research what other freelancers with similar skills are charging as a starting point. Be honest about your skills and abilities. For instance, if you have two years of copywriting experience for B2C companies, don’t compare your rate to someone with 10 years of experience under their belt.

Be realistic about your rate to help secure projects. At the same time, don’t set your rate so low that you have to take on many extra projects.

Connect with other freelancers

Take the opportunity to learn from freelancers that specialize in the same or a related niche. They can share tips and tricks, as well as stories about working with clients, that can help you better serve your clients and grow your business.

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