Have you heard someone say raw eggs don’t break until enough force comes upon it? It is a basic knowledge not to pour raw eggs in a basket instead; a proper one at a time keeps the eggs intact. Your brand involvement on several social media platforms all at a time is hazardous to the growth of your brand.

Digital space is quality assets to your brands but when and where to get on board is key for visibility. The future of brand visibility is in the fact that products and services would be seen first online, hence the importance of having your presence online earlier.

Just like you weren’t allowed to handle raw eggs while you were quite younger until you get older so it is the same for stepping into several social media space at a time.



Reasons to go one at a time;

1 Effectiveness

While many small businesses assume the best way to be effective on social media platforms is by coming on several platforms most don’t know to come on several social media platform is great but an ineffective brand online presence is never great.

It is best to choose a particular platform that deals more on your brand and grows effectively on it and then you can add one more media presence.

For example; A young brand that for the reason of visibility is on over 5 social media platforms, the result of this is less productivity and visibility. Such a brand can’t handle a large number of social media accounts yet. We advise they opt for one or two and manage it effectively.



2 Time and resource

Choosing the right social media platform to place your brands on would not just save time but will also save resources channeled into the effective running of the brand’s presence. Your ad budget is effectively utilized since now you can easily channel your ads energy to the right sources where your audience needs to find them.



3 Trust

One of the major reasons brands gets on social media platforms is to network with an audience who would know and trust them for the services they provide. Many times this will be built on conversations, and it’s a more reason why a brand should choose few platforms to announce their presence because several unattended to conversations on several platforms will give such brand a bad customer-relation reputation, which will tell heavily on their sales and conversions.

Your brand will do well on social media platforms once their presence is properly maintained, more audiences will be reached which will possibly bring about more leads and increase brand visibility.

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