Do you agree with me that the business world is constantly under intense rivalry?
If No, Then you have to wake up to the truth.
No company will want to be on the same page with another thus they employ propaganda internet advertising (advertising meant to distract competitors from what is working for them) and in close doors, they utilize digital marketing campaigns put together by smart digital marketers, who use different sophisticated digital marketing strategies not easily understand by their competitors to top the chart.
If you are out their adopting digital marketing strategies you see all over the internet, halt because I am 99.9% sure you are on the wrong path.
Uniqueness and being authentic is the key. Be your target audience, analysis your audience internet footprint, be creative, think outside the box and finally, keep testing.

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