This is Destined Boy – Digital Marketing

Digital marketing has become a wave in business growth today.

As some companies are into massive sales, basically some are suffering from the infected myopic sights of internet marketing.

No argument that leveraging in the physical shop still adds value to your business cash porch.

But, we have to understand that setting a focus and target with the revolution and the latest trend in digital marketing will improve the standard of a company.

The online visibility of a company matters most in the digital market place today. The frequency of your echoes must be heard by these great audiences.

Therefore, the only way you can establish trust and credibility is to start creating a unique association and touch-points to these great audiences.

Media Cases vs Digital Marketing
70% of companies in Africa prefer investing in television ads while neglecting digital marketing

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Remember, people don’t share television and website, but they only share relevant and informative content.

With the trend of smartphones, people are less concern about the advertisement on television.

However, the percentage of referral and recommendation in digital marketing is far higher than television ads.

Take, for instance, an organization like MTN, GLO, AIRTEL, JUMIA, ETC uses television ads to create brand awareness while they used digital marketing for more visibility and engagement of their new offers and products.

Social media platforms

Like I said, social media platforms are the root and basement of your business success online.

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You may wonder why.

Social media platforms have acted as a spark for any business visibility across the web.

It has become an ionic bond that can’t be broken easily.

A brand that becomes visible today does that with the help of social media and audience’ engagement.

Let’s say as a new organization, you may think your first approach is to invest in television ads for more brand awareness and to increase website traffic.

I bet you that the company will lose out on their market budget. Why?

Credibility

Trust

Multiple Touchpoints

Benefits

No doubt, the first impression lasts long. You don’t have all the time to impress these audiences on the television set, but some times.

Fan BASE

Barack Obama was able to drive over 16 million potential voters to his Facebook fan page and over 5 million potential voters to his Twitter fan page.

Companies like MTN, GLO, AIRTEL, JUMIA had driven a great number of followers to their social media pages.

No wonder why Globacom has over 16 million subscribers in Nigeria.

Compelling social media page

An adage says, “A book is not judged by its cover”.

But in digital marketing, “We judge a book by its cover”

How attractive and compelling your Facebook page is will determine how relevant it is going to be to the audience.

That’s why consistency is really the bond that holds the success of any business growth online.

If you aren’t consistent as a brand it will be very difficult to generate more leads and sales.

Social media platforms like Facebook, Youtube, What-app, Twitter, Instagram, LinkedIn, etc have made it so flexible for users to get engage with any company’s touchpoints.

The rate at which people devote their time to social media platforms is far higher than television these days.

They believe what can be seen on television should also be seen on social media platforms.

Even some people prefer to visit a brand social media handle to check for specific information, that’s why keeping your social media handle short, sweet, and easy to remember will trigger your company’s visibility and retention on the web.

Traditional ads

Like I said earlier, In digital marketing, “we judge a book by its cover”. A company can lose out to its market budget when the content marketing of the ad looks poor to the audience.

The only way you can get the audience’s attention and association is to create a compelling video or image content.

The title tag and other features like call to action, the brief description must be engaging and something people won’t resist from clicking.

Therefore, your title tag and description are the first audience’s impression.

Make it clear.

Including a call to action like BUY NOW, READ MORE, CALL NOW, etc will give them a better clue of what they will do and the specific action they’ll perform on your website.

Read more by clicking the link below

https://destinedboy..com/2019/07/digital-marketing.html

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cc: Fynest boi
cc: Mynd44

Nice post...Well stated
Keep it up.

Thank you bro!

kevinhat:
Nice post...Well stated
Keep it up.

Ok

destindd:
Thank you bro!

Great job

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