Commercial printing specifications are like the blueprint for your printing job. All printing projects are made to order. Why? Because each printed piece (whether it’s a book, brochure, Biro,  flyer, etc) is unique and created for a specific purpose. The purpose of the piece will determine its characteristics.

Commercial printers refer to those characteristics as specifications or “specs.” They use the specs to accurately quote and print your projects. For this reason, you need to relate the correct printing specifications for your project to the printer. Otherwise, they might not be able to deliver what you were expecting.

As a starting point, the following five specifications should be prioritized.

Print Quantity

Quantity refers to the number of pieces you need. For instance, if you’re printing books, how many of the books do you need? 200? 500? The most important thing to remember here is the price per printed piece tends to go down as quantity goes up because setting up the printing job typically accounts for a significant part of the total price. So, unless you know you need a specific number of printed pieces, it’s a good idea to ask for a quote for a smaller and larger quantity and weigh the difference.

Size Specifications

You must give your printer the required dimensions so they can deliver the size you’re looking for. To avoid confusion, print dimensions begin with the width followed by the height. For instance, an 8.5” x 11” inch book will be 8.5 inches wide and 11 inches tall.

Page count

You must also tell your printer how many pages make your piece. For instance, a non-bound brochure consists of four pages i.e. the front cover, the inside front cover, the back cover and the inside back cover. For books, however, the cover is not counted. Instead, it is provided as a separate spec unless it’s a self-cover book.

Printing Paper Specifications

Thin paper is generally cheaper and may be a good option if you’re looking to save money. But when going for quality, thicker paper is recommended. Thicker paper prevents content showing through on the other side of the page. It is also more durable. Regarding type, smooth white paper stock is the default. Let your printer know if you’d like to use a different type of paper.  And, of course, there are other types of printing material that might be appropriate for your project.  This recent article discusses printing on plastic, and the different type of plastics commonly used by commercial printers.

Printing Ink Specs

Lastly, don’t forget to tell your printer the type of ink to be used for the job. Is the work to be produced using only black ink, the full 4-color process, one or two spot ink colors, or a combination? What of the cover? And, do you need Bleeds? All this information needs to reach the printer.

Of course, there’s a lot more to setting up a commercial printing job, and your printer will have other questions as you place your print order.  But we hope this article provides you with some of the basic information you’ll need to know to start the process.  Any reputable commercial printer will be happy to offer advice on these and other specs to ensure you’re happy with the finished product, but having a basic understanding going into it can make the process easier.

Marketing keeps evolving with the most easy way to carry out projects while ensuring that the returns on investment is worth it.

Today we are considering what some 5 major Influencer marketing companies for us to share with you our keen readers.

Case 1: Global Influencer Marketing 2019 (What to Know About Spending, Stories, Fraud and Microinfluencers)

Lets see what e Marketer is got to say on Influencer Marketing as it becomes a very rampart world in the digital age.

Influencer marketing is a part of marketing plans for businesses around the world, especially in industries such as fashion, beauty, retail and entertainment. But high-profile scandals like the Fyre Festival show that this industry that sprang up to help brands forge authentic connections to consumers is facing increasing scrutiny of its own trustworthiness.

How much should marketers be spending on influencer marketing?The average share of budgets is only about 10%, but marketers are increasing their spending as their reliance on the tactic grows. In some Asian countries, such as China, the practice is even more important than in other parts of the world.
Why are marketers gravitating toward Instagram Stories? Influencers like Stories because they can be more candid and real than in feed posts, and because they can disappear. Stories are also helping to bring influencer marketing closer to the purchase decision, because they allow outbound links.
How big a problem is fraud in influencer marketing? Fraud is on the rise, and issues ranging from fake engagement to nondisclosure are still far from resolved. Some marketers such as Unilever have pledged to no longer work with influencers whose metrics they cannot trust.
Why the spike in interest in microinfluencers? A growing number of marketers are taking a back-to-basics approach, scaling back their use of celebrities and megacreators for so-called “micro-” and “nano-” influencers who have smaller audiences but may actually use a product and can speak authentically about it.
WHAT’S IN THIS REPORT? This report pinpoints the ways marketers are using influencer marketing successfully and explores how they are getting past some of the vexing issues that threaten to hold the tactic back.

KEY STAT: A worldwide survey of CMOs found that 30.5% are increasing their focus on influencers as part of the advertising media mix.

Key Cases To Analyze Globally With An Integrated Sector Search For Nigerian Brand With High Consideration Of Influencer Marketing On All Platforms.

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http://xinicomms.com/influencer-marketing-services-in-africa/