10 Characteristics Of A Powerful Career Brand


In this digital age, presenting just your CV alone without a career brand is not enough.

Career branding is as important as your physical appearance. It involves how you present and portray yourself to your potential employers.

While a lot of people are building a positive and powerful career brand, a lot more are doing just the opposite.

In order for your brand to stand out, you must have these 10 qualities that not only depict authority but longevity.

Here are the top 10 characteristics of a powerful career brand:

Energy:

A strong career brand is one that exudes energy and not slothfulness. You could feel the energy right from their social media pages or blog posts. If you don’t have passion for what you are doing, you would be slothful and lackadaisical towards your brand and that could make it seem lifeless. A powerful career brand is full of energy and life.

Consistency:

A strong career brand is a brand that stands the test of time by being consistent irrespective of what happens. They say content is king, but consistency is definitely the queen. In this age where everyone is striving to gain attention online, your brand could easily be forgotten if you are not consistent. When you think about the most powerful personal and career brands online, you would realize that one factor that has kept them for this long is how consistent they have been.

Engagement:

A brand is supposed to be a living organism and not a lifeless entity. A strong career brand is one which drives engagement. How can you make a post and not engage with your followers or readers? Engaging with your audience helps them connect better with you.

Value:

A powerful career brand is one that gives value to its readers/followers. If you cannot provide value, no one would want to read or follow you. Potential employers seek to hire candidates that can provide value to them in the long run. So if your career brand is loaded with so much value, then you might be well on the path to getting a hire from your potential employer.

Clarity:

Clarity means being clear on who you are and what you want. You cannot be a salesperson today and a mechanical engineer tomorrow. Clarity wins the game in building a powerful career brand. Do not confuse your potential employers by being a jack of all trades. Be very clear on who you want to be and communicate that effectively in your brand.

Emotion:

As mentioned earlier, your brand is a living organism. It has a life and it must be able to exude emotion. A strong career brand connects emotionally with its followers. You must put yourself in your audience shoes to understand how they feel if you want to have a powerful personal brand.

One question you can ask yourself whenever you want to make a decision for your brand is, “How would my audience feel with this?”

Powerful Visuals:

Your brand has a lot to do with how people see and perceive you.

Visuals are very important in choosing and building your career brand. A strong career brand is one with a strong and powerful visual.

Colors go a long way in defining what a brand stands for.

As a matter of fact, color increases your brand recognition by up to 80%.

Unique:

Your career brand should be unique and different from others. We don’t want another Kim Kardashian or another Paul Foh. We want you to be unique and not be someone else.

And like this quote says, “Be yourself, everyone else is taken.”

A strong career brand is one that is unique and different from the crowd.

Positivity:

When potential employers come in contact with your career brand online, what do they see? Does your brand give you off because of all the negativity you show off?

Positivity is a core element to building a strong career brand because the journey is long and requires patience to start seeing the rewards from building your career brand.

Competence:

No matter how clear you are on who you are and what you want to be, or how positive you seem or maybe how great your career branded profile looks if you are not competent at what you do, you will be replaced by someone who is more competent.

You have to really know what you are talking about and be able to express it in a way that others understand you.

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