Your brand is the name people know you with, the best brands have a known name that is the identity of that brand, from Jumia, Total, Dangote, Wizkid, Davido, John mikel Obi, these names represent a brand, once you type Wizkid you know the information you get online belongs and is only about wizkid that name is his brand. When you search your name on the net what do you see, is your brand sellable and appealing or you get this as a reply NO RESULT FOUND.