In recent times, the fashion industry has received lots of bad press recently both for its unethical supply chains and unsustainable practices which include making low quality, low price fast fashion which has a very short life span before it ends up in landfill and for its toxic effluent which poison rivers.

A large proportion of the population in the world will own at least one pair of jeans and many people practically live in their jeans, making them a significant piece of clothing whose role in driving the sustainable fashion agenda is key. When it comes to ethical jeans, there is now plenty of choice from brands that are varying shades of green.

The denim industry is one that has much history. Jeans were originally designed as ...
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