These tips can help your business survive hard times.



August 22, 2019 5 min read

Opinions expressed by Entrepreneur contributors are their own.

It’s easy to make money when customers are flocking to you, the economy is booming, and everyone is happy. But what happens when that all changes? If you built a sand castle business, it won’t last long.

The great entrepreneurs throughout history built empires that could weather a storm, even if it lasted for years. Here’s how they did it, and how you can join their ranks.



1. Keep your business front-and-center
A failing economy makes headlines and causes people to stress out and give up. Businesses that survive and even thrive when the going gets tough are run by people who are focused more on the business than the world around them.

Yes, you have to pay attention to what’s going on beyond your front doors and pivot to meet your customers’ ever-changing needs. But you better not sit around fearing your customers will stop buying your product.

If you keep meeting their needs, they’ll keep coming — even in the face of financial crisis. Having your product or service gives people a sense of normalcy and stability, and that’s important when people are struggling.

Remember why your company exists, focus on that purpose and your business will grow.

2. Reconsider the tried-and-true
Companies survive hard times because they’re used to adapting. Their customers’ needs change, so the company does as well.

If you’re not already adapting on a regular basis, you better start now. Because when things get tough,... https://www.successdigestonline.com/7-strategies-to-keep-making-money-under-any-circumstance/