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Though running your own e-commerce business can be an exciting entrepreneurial adventure, there is no denying that many online stores fail to make any kind of profit. After only a short time, they are out of business, closed up for good.

While there are many factors that can cause an e-commerce store to fail, one of the biggest problems entrepreneurs face is the inability to recognize and leverage a profitable product niche. However, by conducting a thorough analysis of the current marketplace, you can find an area where you can make a lasting impression.


1. Solve a meaningful problem.
As with any other business idea, a successful e-commerce product can get its beginnings when you try to solve an actual, meaningful problem. You can get ideas from your own experiences, from talking with friends or neighbors or going online to see what challenges others are experiencing.

This is exactly what worked for dog toy brand Active Hound. As a Shopify blog post explains, the brand’s founders spoke with dog owners at a local park and learned that “the pricey dog toys they were buying lacked the durability needed to withstand the wear and tear of a playful pet. Hearing about this frustration inspired them to create a line of ultra-durable dog toys.”

Related: 7 Realistic Ways to Make Money Online

2. Find a gap among potential online store competitors.
... https://www.successdigestonline.com/6-ways-to-identify-pro…/